About Maxime
French
Native or bilingual
Spanish
Fluent
English
Fluent
Experience
- En cours de constitutionFOUNDER - AI APPLICATIONEDUCATION AND E-LEARNINGJanuary 2025 - Today (1 year and 6 months)Angers, FranceDesign and development of a personalized coaching application based on AI agents (no-code+generative AI) Elaboration of an AI-generative-based SaaS business model Identification of high-potential use cases through interviews and surveys with the target audience Management of a product roadmap and development of an MVP
- StellantisDIGITAL PROJECT MANAGERAUTOMOBILEJanuary 2020 - January 2022 (2 years)Madrid, SpainWebmastering of DS Automobiles and Spoticar websites SEM and CRO project manager for the above scope Animation of marketing rituals & deployment of a data-driven approach
- StellantisGLOBAL GROWTH & CRM MANAGERAUTOMOBILEFebruary 2022 - Today (4 years and 5 months)Paris, FranceManagement of the digital and CRM performance of the Citroën brand (60+ countries) Structuring of data from digital platforms and CRM campaigns (90+) Optimization of media ROAS & continuous improvement of digital journeys (-19% cost per engaged session; -22% cost per order) Coordination of A/B tests, SEO, UX, attribution, monitoring dashboards, and performance reviews
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Education
- MASTER EN GESTION, VENTE & MARKETINGIAE ANGERS2018MASTER EN GESTION, VENTE & MARKETING
- LICENCE EN ECONOMIE, GESTION & DROIT DES SOCIETESIAE ANGERS2016LICENCE EN ECONOMIE, GESTION & DROIT DES SOCIETES