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Maxime LunariML

Maxime Lunari

Expert senior CRM/RevOps Hubspot certified Platinum

€400/day
1 project
Paris, FR
8-15 years

Average response time: A few days

Freelancer profile translated to English.
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About Maxime

🔥 +60 clients supported in the deployment and optimization of HubSpot CRM

✅ Certified HubSpot Official
⭐️ Certified Attio Expert

🔌 HubSpot & Attio CRM:

• HubSpot deployment and setup
• Custom configuration of profiles and fields
• Implementation of data entry processes + documentation
• Structuring your database to lay the right foundations
• Comprehensive HubSpot Sales and Marketing Training

📊 HubSpot Sales Ops:
• Sales pipeline implementation
• Prospecting/Sales sequence automation
• Sales process creation
• Creation/Update of HubSpot workflows (contracts, deal opening, lead follow-up...)
• Creation of commercial activity dashboards and pipeline monitoring

🎯 HubSpot Marketing Automation:
• Inbound marketing sales funnel implementation
• Lead scoring and automation workflow creation
• Integration of your inbound leads into sales funnels (lead nurturing)
• Marketing automation email sequence creation
• Form creation for lead generation

🛠️ HubSpot Sales/Marketing Ops:
• Data cleaning (duplicate management and data quality)
• Creation of CRM data entry processes at each stage of the sales cycle
• Training teams on HubSpot CRM and best practices
• Guidelines for a high-performing HubSpot in the long term

My references:
  • Vendredi (SaaS Startup 2M ARR)
  • Scalezia (+2M Revenue)
  • Volubile (AI SaaS Startup)
  • Weglot
  • Nickel (Bank)

More broadly, I support you in all your HubSpot CRM, HubSpot Sales, and HubSpot Marketing projects.
Do you need CRM structuring? Regarding automation, inbound leads, the sales cycle, or setup?

Let's discuss it, there is a solution.

Looking forward to connecting!

Maxime
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • SEPTEO
    RevOps and HubSpot CRM Expert
    SOFTWARE PUBLISHING
    April 2026 - Today (4 months)
    Paris, France
    RevOps & CRM HubSpot Structuring
    Septeo Education (HubSpot)
    Complete overhaul of the HubSpot CRM architecture for a multi-BU division (Dendreo, IMAG/Ipareo, Wedof/CertiPlace) to improve commercial and marketing oversight.

    - Design of a unified multi-BU pipeline with native multi-opportunity management and automated product-level lifecycles
    - Implementation of a scoring model (timing, firmographic, behavioral) and MQL → SQL transition automation
    - Structuring of attribution and source tracking (first/all/last touch) down to the deal level (marketing revenue vs. other channels)
    - Industrialization through ~12 scalable workflows, sales views per BU, and dashboards per product
    - Cross-BU / cross-sell logic to identify and activate multi-product accounts

    **Result**: Sanitized and autonomous HubSpot instance, capable of reporting group KPIs and securing the tool's maintenance against a Salesforce alternative.
    Hubspot Workflow Hubspot Expert hubspot consultant hubspot integration hubspot installation
  • Olenbee
    Hubspot Expert
    SOFTWARE PUBLISHING
    February 2026 - Today (6 months)
    Paris, France
    **Mission Objective**: Structure HubSpot from scratch for Olenbee by defining a robust and scalable data model, capable of supporting business complexity (multi-products, beneficiaries vs. commercial contacts, CSE, multi-sites) and preparing for future evolution.


    What was implemented:

    • Scoping workshops and data model definition (objects, relationships, pipelines)
    • Complete CRM mapping with contact/beneficiary management rules
    • Data migration from Notion (10,000 leads + 2,000 clients)
    • Sales pipeline structuring and segmentation by team
    • Implementation of a complete HubSpot setup for scalability
    Hubspot Sales Hubspot RevOps Hubspot Workflow Hubspot Expert
  • Flunter
    CRM & RevOps Partner
    SOFTWARE PUBLISHING
    January 2026 - Today (7 months)
    Paris, France
    With Flunter, we structured and optimized their HubSpot to become a true growth lever.

    Specifically, we:

    - Reviewed and clarified sales pipelines
    - Implemented automation for follow-ups and nurturing
    - Synchronized the SaaS via API
    - Structured data for reliable MRR and performance tracking
    - Created dashboards for real-time activity monitoring

    The goal: to enable the team to save time, better prioritize opportunities, and make decisions based on clear and actionable data.
    Hubspot SAAS API Hubspot Expert Hubspot Training

Reviews

5.0

Out of 1 rating

M

Marie

Kanpei

Reviewed on 3/12/2024

Super efficient and high quality of deliverables during meetings. The results are more than up to our expectations. I can only recommend Maxime.

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Education

  • Master 2 Digital Marketing and Big Data
    Inseec
    2019
  • Master 1 Digital Marketing and E-commerce
    Inseec
    2018

Certifications

  • Hubspot Partner
    Hubspot
    2023

Skill set

Categories