Freelancer profile translated to English.
Back to original languageAbout Maxime
👋 Hello, I'm Maxime,
Senior Brand Designer and Art Director specializing in B2B, with over 6 years of experience and a member of the Bulldozer collective.
I leverage my expertise to serve companies' marketing and sales objectives by proposing brand strategies, visual identities, and conversion-oriented materials.
I worked in-house at Anozr Way, a cybersecurity startup post-Series A funding. I understand the real challenges faced by B2B marketing teams: sales objectives, sales cycles, identity structuring, and enhancing perceived credibility.
They trust me:
Anozr Way · Atos · Linker · Barcodis · RCA · Bulldozer · Hexa · Cold to Cash · Let's Growth · Railblocks · Izix...
My key expertise:
➔ Brand Strategy & Positioning: brand platform, audit, competitive benchmark.
A clear vision before discussing colors or logos.
➔ Visual Identity & Branding: logotype, graphic charter, brand book, brand guidelines
➔ Sales & Sales Enablement Materials: pitch decks, one-pagers, brochures, use cases, templates
➔ Web Design: desktop and mobile mockups, UX/UI, conversion-oriented landing pages
➔ Print & Events: booth design, banners, brochures, flyers, signage, POS displays, publishing
➔ LinkedIn & Social Media: visual kit, banners, posts, carousels
➔ Ads & Conversion Content: static and animated visuals, AI Factory, Lead magnets
Integrated Generative AI:
More variations, faster, without compromising brand consistency (Midjourney, Nanobanana, Magnific, Claude, etc.)
Why work together
➔ B2B Specialization: I understand your marketing and sales challenges and objectives
➔ Business-Oriented Approach: conversion, perceived credibility, recruitment, pricing
➔ Integrated into your teams and processes: adaptable, reliable, responsive
Clear brief or in need of a true co-pilot? I adapt.
Looking forward to discussing your project.
French
Native or bilingual
English
Fluent
Can work on-site
Rennes (up to 50km)
Experience
- LinkerBrand Marketing DesignerPRESS AND MEDIADecember 2025 - Today (8 months)Paris 16 Passy, FranceContext:Linker is an agency specializing in LinkedIn and press relations, assisting leaders and companies with their public statements on social networks and in the media.The agency wanted to support its ghostwriters and elevate the visual perception level of its clients.Challenge:Working on multiple accounts, each with its own codes and often incomplete or poorly structured brand guidelines. The goal was to structure, standardize, and elevate visual quality while remaining faithful to each client's identity to maximize the visual impact of their communications.Solution:- Implementation of a clear and scalable production framework- Structuring of internal processes to streamline and centralize creation- Optimization of LinkedIn profiles: banners, photos, section elements- Creation of high-impact visuals (posts, carousels, animations) for over 30 clients- Design of sales presentations aligned with prospects' brand guidelines- Occasional creation of visual identities (logotypes, graphic charters)Results:→ Over 30 clients supported with consistent and professional visuals→ 30% increase in signatures thanks to visual optimization of roadmaps→ Structured, fluid, and scalable production for the agency
- ANOZR WAYBrand Manager & Art DirectorSOFTWARE PUBLISHINGSeptember 2023 - January 2025 (1 year and 4 months)Rennes, FranceContext:Anozr Way is a startup specializing in human cyber risk, developing a digital footprint analysis solution for large corporations, government bodies, and the Ministry of Armed Forces.In a highly competitive cybersecurity market where all players look alike, the challenge was to build a clear, credible, and differentiating brand capable of attracting demanding institutional clients.Challenge:Take full ownership of the company's brand image internally: from strategy to deployment, across all media and channels, ensuring impeccable consistency at every touchpoint.Solution:Brand Strategy & Identity:
- Competitive analysis and definition of the visual territory
- Design of the brand platform (vision, mission, values, promise, messaging)
- Creation of the complete graphic charter and deployment across all materials
Product Design:- Creation of two distinct yet coherent product identities (PeopleSight & SelfProtect)
- Shared graphic system applied within the software solutions
Sales & Print Materials:- Investor pitch decks, brochures, one-pagers, battle cards, use cases
- Reusable PPT & Word templates for internal teams
- Thematic ebook for lead generation
Events:- Art direction and production of stands for RSA Conference and FIC
- Design of materials: banners, backdrops, roll-ups, POS displays, merchandise
Social Media & Content:- LinkedIn editorial strategy in collaboration with the communications manager
- Creation of diverse content: posts, carousels, GIFs, interviews, video clips
- Performance tracking and format optimization
Results→ 125% increase in LinkedIn followers in 12 months→ 120 qualified leads generated via the ebook→ Rapidly growing brand awareness→ A comprehensive and consistent toolkit across all touchpoints - BulldozerArt Director & Creative DesignerMay 2025 - Today (1 year and 3 months)• Member of Bulldozer, a marketing agency specializing in full-funnel acquisition strategy.• Creation of static and animated ads using AI.
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Education
- Graphic Design CreatorLISAA2016Formation en 3 ans au titre de Concepteur Designer Graphique à l'Institut Supérieur des Arts Appliqués (LISAA) Rennes. Création & gestion d'une Junior Entreprise (Design 13), avec des partenaires, durant cette période.
- Master of Art DirectionECV Creative Schools & Community2020Obtention du master de Direction Artistique, design et communication visuelle, spécialité publicité, au sein de l'ECV Nantes.