Freelancer profile translated to English.
Back to original languageAbout Maxime
« Combining performance and responsibility: I support your web projects for greater visibility, impact, and digital sobriety. »
For over 7 years, I have been assisting companies in the design, production, and management of their web and digital marketing projects. My agency experience allowed me to collaborate with brands like Air France, Orange, and Dataiku on projects combining strategy, creation, and performance.
Today, I put this experience at the service of my clients as a freelancer specializing in web eco-design and responsible webmarketing. My approach: combine business impact, user experience, and digital sobriety to create digital solutions that are both effective and sustainable.
My Vision
Digital is an extraordinary lever, but it must be designed responsibly. Web eco-design is not a constraint, it is an opportunity: to optimize technical and marketing performance while reducing environmental impact.
My Expertise
- **Digital Project Management**: managing projects from conception to launch (showcase sites, corporate sites, editorial sites, landing pages…)
- **Web Eco-design**: performance optimization, reducing page weight, content and flow sobriety
- **Webmarketing & Acquisition**: SEO/SEA strategy, multi-channel campaigns, marketing automation, newsletters
- **Communication Strategy**: consulting, positioning, action plan, key messages, and brand storytelling
- **Content Marketing**: creation of optimized content
- **Analytics & Optimization**: KPI tracking, performance audits, data-driven recommendations
- **CMS & Digital Tools**: WordPress, Notion, Google Analytics, Adobe suite, generative AI
- **Design & UX Thinking**: user experience and online journey effectiveness
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- FreelanceDigital Project ManagerJuly 2015 - December 2018 (3 years and 5 months)
- Design and deploy a communication strategy for restaurants and artisans
- Organize and manage events
- Design and create a website using CMS (WordPress, Wix)
- Populate and manage a blog and social media
- IndexelDigital Project ManagerJanuary 2018 - April 2025 (7 years and 3 months)Île-de-France, France
- Manage digital, editorial, and video projects
- Strategize and advise on communication
- Design, deploy, and optimize a marketing automation strategy
- Design, deploy, and optimize an acquisition strategy
- Audrey TipsGuest BloggerJune 2017 - December 2018 (1 year and 6 months)Île-de-France, FranceWriting several articles related to various topics in webmarketing and digital strategy
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Education
- Digital Active CertificationGoogle2016Formation au marketing digital reconnue par l’IAB
- RNCP Level II Title, Communication and Advertising Project ManagerEBBS BUSINESS SCHOOL2015Titre RNCP niveau II, Chef de Projet en Communication et Publicité