Freelancer profile translated to English.
Back to original languageAbout Maxime
Senior consultant specialized in the Salesforce ecosystem, I support my clients on Salesforce Marketing Cloud and Data Cloud, from the scoping phase to go-live.
I have managed numerous Marketing Cloud projects with a strong focus on personalization, automation, and customer journey performance. My approach combines strategic vision and technical expertise to deliver robust, scalable, and ROI-oriented solutions.
Key skills:
- Marketing Cloud (Email Studio, Automation Studio, Journey Builder)
- AMPScript, SSJS, SQL
- HTML & solid CSS foundation
- API Integrations
- Data modeling & advanced segmentation
- Implementation of personalized omnichannel journeys
As both a technical and functional profile, I bridge the gap between business and IT teams to transform business needs into concrete, high-performing, and scalable solutions.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Deloitte DigitalSenior Salesforce Marketing Cloud & Data Cloud ConsultantMay 2025 - December 2025 (7 months)
- Responsible for Salesforce Marketing Cloud and Data Cloud within the IT department, in direct liaison with the marketing team.
- Gathering and formalizing business needs, writing functional and technical specifications.
- Developing and implementing platform evolutions based on identified needs. Project management and progress monitoring, ensuring the consistency and quality of deliverables.
- Building and managing the Salesforce Marketing Cloud roadmap, aligned with business objectives.
- Supporting and assisting business teams in implementing and optimizing marketing campaigns.
- LevanaSenior Salesforce Marketing Cloud ConsultantJanuary 2023 - May 2025 (2 years and 4 months)
- Design, integration, and optimization of marketing emails (HTML, CSS, AMPscript).
- Leading workshops and training sessions for marketing teams.
- Setting up and automating database management (Data Extensions, Automation Studio).
- Creating personalized customer journeys via Journey Builder.
- Designing and developing CloudPages optimized for lead capture, unsubscribe management, and reporting.
- Managing and integrating APIs for transactional email delivery.
- Monitoring and analyzing KPIs through reporting setup.
- EI TechnologiesSalesforce CRM ConsultantJanuary 2020 - December 2022 (2 years and 11 months)
- Functional and technical analysis of bug tickets on JIRA.
- Handling evolutions: defining requirements, identifying the technical scope, estimating workload, and implementing the solution.
- Managing client support requests (analysis, qualification, resolution).
- Coordinating go-live deployments.
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Education
- Master in Digital Strategy & MarketingINSEEC Business School2018Master en Stratégie & Marketing Digital
- University Diploma in Technology in Commercial TechniquesIUT de Sceaux2014DUT en Techniques de Commercialisation
Certifications
- Salesforce Certified Marketing Cloud Engagement AdministratorSalesforce2023
- Salesforce Certified Marketing Cloud Email SpecialistSalesforce2023