Maxime Le Moing

**Sector**: E-commerce, Retail
**Objective**: To drive the brand's paid acquisition by following the business action plan throughout the year.
**Missions**:

• Technical configuration of product feeds + conversion tracking
• Daily SEA / SMA management, proactivity on creatives and strategic proposal generation
• Weekly / monthly reporting in steering committee + dashboard

**Tools**: Shopify, Google Tag Manager, Meta Ads, Google Ads, GCM v2, Merchant Center, Channable, Klaviyo

**Sector**: Luxury / E-commerce (Jewelry)
**Objective**: To support and defend the client's interests (MOA) during a complex platform upgrade of Prestashop. The mission aimed to ensure smooth communication and guarantee that the data tracking and traffic acquisition project was carried out in accordance with business needs and RGPD/Cookies requirements.
**Missions**:

• Digital Consulting: Technical representation of the client. Taking charge of translating and simplifying digital issues for client decision-making.
• Tagging Plan Audit and Action Plan Creation for the teams.
• RGPD Audit: Identification of gaps not addressed in the RFP and integration of RGPD compliance and Google Consent Mode v2 (GCM v2).

**Results**:

• Recognized as indispensable by the client for clarity and decision-making.
• Strategic Adjustments: Integration of the communication agency into the project for tracking upgrades and GCM v2 compliance.
• Process Optimization: Informed decision-making on critical technical choices (e.g., carrier modules).

**Tools**: Prestashop, Google Tag Manager, Meta Ads, Dev/Prod Environments, GCM v2.

**Sector**: E-commerce / Billiards & Sporting Goods
**Objective**: To turn around the company's overall performance, which was experiencing a decline in its digital channels. The goal was to establish a comprehensive digital strategy (SEO, SEA, CRM, UX/UI) and take operational control to generate significant revenue growth.
**Missions**:

• Multi-channel Audits: Conducting exhaustive audits of the main digital channels: SEO, SEA, CRM, and UX/UI.
• Complete takeover of the Google Ads account (SEA) to implement a new strategy, targeting profitability (ROAS) and volume.
• CRM Strategy: Consulting and implementation of actions for customer base exploitation (CRM) aimed at increasing average order value.
• POA Implementation: Defining priorities and executing initial actions to reverse the declining trend.

**Results**:

• Rapid Growth: Increase of +20% in the company's revenue compared to the previous year (N-1).
• SEA Performance: Google Ads became the main driver, generating 30% of revenue (vs. 5% previously), with a minimum ROAS (Return On Ad Spend) of 7.
• CRM Improvement: Better exploitation of the CRM base and increase in average order value.

**Tools**: Google Ads, Google Analytics, SEO Tools, CRM Tools.