Freelancer profile translated to English.
Back to original languageAbout Maxime
Expert in Visual Merchandising | Retail Design | Brand Experience | Project Management | Space Design
✅ 12+ years of experience in Visual Merchandising, Retail Design, and Branding
✅ International project management for prestigious brands: Sisley, L'Oréal, LVMH, Unilever, Burger King, Moët Hennessy, Pernod Ricard...
✅ Key skills:
- Design and deployment of retail & merchandising concepts
- Development of temporary, permanent, and institutional VM guidelines
- Management of multi-category launches
- Close collaboration with Architecture, Store Design, and Purchasing teams
- Management of creative teams (designers & project managers)
- Creation and optimization of sales and workspaces
- Budget, planning, and project performance management
- Industries: Cosmetics, Food & Beverages, Fashion, Travel Retail, Hospitality, Jewelry, New technologies
🌍 Professional experience in France and Hong Kong
🎯 Multicultural, agile, and results-oriented approach
🎨 Founder of StudioMax, an independent design, merchandising, and retail consulting studio
Open to collaborations, consulting assignments, or merchandising/retail transformation projects.
📩 Contact me to discuss!
French
Native or bilingual
English
Fluent
Can work on-site
Jambles (up to 50km), Paris (up to 10km), Lyon (up to 10km)
Experience
- SisleyFreelance - Visual Merchandising DirectorFASHION AND COSMETICSSeptember 2023 - February 2026 (2 years and 5 months)Paris, FranceVisual Merchandising Direction for the entire brand.- Launches (for the 4 brand axes: Skincare, Make-Up, Perfumes, Hair Care)- Permanents- Store and Maison openings- Wholesale VMImplementation of work processes, budget, monitoring, and analysis.Overhaul of permanent VM guidelines and institutional concept.Overhaul of launch guidelines.Support for markets on operational merchandising and implementation of the trade marketing plan.Close collaboration with store design, architecture, purchasing, and supply chain teams.Management of a team of 5 people (designers & project managers).
- StudiomaxMerchandising and Retail Consultant / Space DesignerCONSULTING AND AUDITSMarch 2022 - Today (4 years and 5 months)Paris, FranceMerchandising, Visual Merchandising, and Retail Project Management:- Team Management- Process Implementation- Retail Strategy- Merchandising Development- Customer ExperienceInterior Architecture & Decoration- Space Optimization & Design- Fit-out & Decoration- Retail & ResidentialParis / Burgundy
- CBA DesignJunior Designer / Assistant MOECONSULTING AND AUDITSNovember 2021 - April 2022 (5 months)92300 Levallois-Perret, FranceInternship, transitional studies, Studio des Arts DécoAssistant MOEProject/Site ManagementCorrections, Modifications, Development of plans and 3DSite visits and reportsMajor Retail Clients: Burger King / Nestlé / Malongo / Institut Paul Bocuse / Buffalo GrillMajor Merchandising Clients: L'Oréal / Unilever
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Education
- Interior Architect / Decorator, DesignStudio des Arts Déco2022Architecte d'Intérieur / Décorateur, Design
- Master of BusinessPSB Paris School of Business2012MBA, Marketing & Publicité