Freelancer profile translated to English.
Back to original languageAbout Maxime
50% sales, 50% marketing
I have been working since 2012 with companies marketing high-value products or services, in highly competitive markets where customer benefits are often intangible but very real.
Acquiring new customers can be very expensive, especially if you don't convert your prospects into customers. Quantity rarely rhymes with quality.
Three things are necessary for better performance and to sustain your business:
1. Have a coherent marketing and sales strategy with a value proposition adapted to your targets,
2. Have tools adapted to your sales organization,
3. Implement surgical sales and marketing actions aligned with your objectives,
I help you to:
1 → Clarify your positioning, your targets, and the elements of your marketing mix,
2 → Prospect for business opportunities, avoid pitfalls,
3 → Define strategic and operational objectives,
4 → Orchestrate the implementation of your B2B marketing and sales plan,
5 → Train your employees in digital customer relationship tools,
The skills I bring to your projects:
✅ Marketing and Sales Strategy: repositioning, targeting, marketing mix redesign
✅ Sales Effectiveness: Market research, benchmarking, sales support, sales pitch, tutorials, value proposition writing, sales page, sales support).
✅ Business Development: Prospecting, follow-ups, campaigns
✅ Business Development Training and Coaching
My experience in the field:
👨💼 Former Business Developer and expert in long sales cycles (IT/service/software)
👨🏫 Coach and trainer: Skema, Euridis, Iscom..etc and SMEs
💡 Multitasking entrepreneur, I collaborate with decision-makers and executives with a critical and analytical mindset to propose the most suitable solutions.
I work on missions of a minimum of 3 months.
French
Native or bilingual
English
Fluent
Can work on-site
Toulouse (up to 50km), Montpellier (up to 50km), Paris (up to 50km), Bordeaux (up to 50km), Marseille (up to 50km)
Experience
- OVHcloudProduct Marketing ManagerTECHMarch 2024 - Today (2 years and 3 months)As Product Marketing Manager for OVHcloud, I specialize in container management products, including Rancher and Kubernetes. My role is to drive the commercial success of our cloud-native solutions by developing and executing strategic marketing initiatives that position OVHcloud as the premier choice for businesses seeking reliable, scalable, and secure container management solutions.My responsibilities include (but are not limited to):- Develop and implement go-to-market strategies for our container management products. (kubernetes, rancher, harbor)- Identify key market segments and tailor messaging to resonate with different audiences.- Plan and execute integrated marketing campaigns to generate leads and drive product adoption.- Emphasize our commitment to open-source principles and the benefits of cloud-native architectures.- Produce high-quality marketing collateral, including white papers, case studies, webinars, and blog posts.- Collaborate with engineering teams to create detailed documentation and guides for our container solutions.- Develop sales enablement tools to help our sales teams effectively communicate the value of our offerings.
- TomorrowtrendsConsulting and Sales Strategy Support - B2B GrowthCONSULTING AND AUDITSMay 2021 - Today (5 years and 1 month)Perpignan, FranceLaunching B2B offers, acquiring new B2B clients, prospecting, improving sales processes, repositioning.I support B2B companies in defining and implementing a sales strategy that allows them to acquire new clients by refining their differentiators to find their ideal customers.
- AdjuntoMarketing and Business Development ConsultantCONSULTING AND AUDITSSeptember 2022 - Today (3 years and 8 months)Perpignan, FranceSupport and coaching for project leaders and entrepreneurs in various sectors: e-commerce, deep tech, agroecology, strategy consulting.Assisting companies in defining their markets, product strategy, and marketing mix (business development, digital marketing, pricing strategy).
Reviews
Benjamin
WiXar
Reviewed on 11/14/2023
Maxime is a good listener and quickly understands business specifics, which is a real plus for the type of missions assigned. A trustworthy person as well. I recommend.
Thomas
JULOA
Reviewed on 11/10/2023
Very good interpersonal skills.
Maxime quickly understood our needs and provided us with an audit report and a clear action plan to implement.
Recommendations
FU
FU
+2
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Education
- Trainer responsible for pedagogical projectsopenclassrooms2023Élaborer des parcours de formation, en fonction de votre public ainsi que des attentes de votre organisme de formation ; Animer des séances de formation ou de classes virtuelles de manière à booster l'engagement de vos apprenants ; Piloter un projet de formation, dans sa globalité, en mettant en œuvre vos compétences de gestion de projet ; Analyser et évaluer les résultats avec les learning analytics afin d’améliorer le contenu de vos formations
- Executive Master Specialized Data Marketing ManagerSKEMA Business School2017Graduate Thesis Topic: The customer experience to be considered has product into business tactics SEO, CRM, Social marketing, Datamining, HTML & CSS, wordpress, strategy & innovation , ecommerce, SEA, Google analytics, Google Adwords, ecommerce, marketing automation, UX/CX Project management : Agile certified Business model canvas & leadership Startup project with Euratechnologie: acting as digital project manager consultant for a tech startup part of the incubator, to guide them trough growth challenges