Freelancer profile translated to English.

Description

Expert in Conversion Rate Optimization (CRO) and e-commerce customer journey optimization, I support brands and retailers in the sustainable improvement of their digital performance: increasing conversion rates, revenue, and customer satisfaction.

With over 8 years of experience in demanding e-commerce environments (retail, omnichannel, international), I have managed and deployed data-driven CRO strategies, combining behavioral analysis, A/B testing, UX research, and customer feedback exploitation. Accustomed to managing large volumes (more than 70 experiments per year), I intervene from issue detection to production deployment and performance monitoring, with a clear objective: to generate measurable business impact.

As a freelancer, my ambition is to become a strategic partner for e-commerce and digital teams, capable of:

- Quickly identifying growth levers across the entire purchase funnel,

- Prioritizing high ROI actions,

- Structuring an effective CRO roadmap,

- Supporting teams in skill development and continuous improvement.

My approach is pragmatic, results-oriented, and user-centric, with a strong command of CRO and analytics tools (A/B testing, behavioral analytics, customer feedback, steering dashboards). I undertake both one-off missions (audits, recommendations, tests) and long-term support to establish a culture of continuous optimization.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Jacadi
PERFORMANCE & CONVERSION RATE OPTIMIZATION MANAGER – CUSTOMER EXPERIENCE DEPARTMENT – DIGITAL DIRECTION
E-COMMERCE
May 2020 - September 2025 (5 years and 4 months)
Paris, France
Personalization and optimization of customer journeys (~70 experiments/year, +10% annual revenue 2022 vs 2021)
Creation of the CRO roadmap: prioritization of different features to test. Identification of drop-off points and implementation of A/B tests to optimize conversion and meet user needs.
Organization of functional workshops with the project team: review of functional specifications and support for requirements definition. Implementation of new tools (Google Recs, Potions, Usabilla, Emotions AI, Batch, Reachve, Velou...)
Analysis of the performance of developed features: ensuring continuous improvement of user experience and conversion.
Analysis of customer feedback: implementation of rapid action plans to address customer pain points.
Implementation of automatic AI-based alerting: monitoring web performance and detecting potential Javascript/API errors. Creation of dashboards: ensuring monitoring of the purchase journey performance. Training of Digital teams: upskilling collaborators (AB Tasty, Contentsquare, Potions, Batch, Usabilla).
CRO A/B Testing UX Analysis User Testing User Research
Drive Intermarché
E-COMMERCE ANIMATION PROJECT MANAGER – BUSINESS DEPARTMENT – DIGITAL DIRECTION
July 2016 - February 2020 (3 years and 7 months)
Definition and monitoring of the annual animation plan: organization of commercial promotions across all digital channels (front/mobile/tablet). Management of commercial operations: creative briefs, integration, reporting, and results analysis. CRM campaign management: planning definition, brief writing, targeting, setup, and dispatch of newsletters and mobile push notifications, campaign analysis. E-commerce activity management: definition of KPIs to track and monitoring (+20% revenue 2018 vs 2017). Leading weekly meetings with the team: presentation of the previous week's results, definition of action plans. Presentation of monthly Business Reviews to all Intermarché teams.
Ubisoft EMEA
UPLAY SHOP ASSISTANT ADMINISTRATOR - ONLINE STORE
March 2014 - September 2014 (6 months)
Montreuil, France
Management of the 12 UplayShop e-stores: Management of homepage e-merchandising, creation of product pages and landing pages for the launch of new Ubisoft products.