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Maxime LabiereML

Maxime Labiere

Consultant

€500/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Maxime

You are launching an event, a campaign, or a community. You are looking for a partner who articulates tech, storytelling, and results.

My profession: cultural engineering.

1. Event
Production of cultural and corporate events, in heritage or digital locations. From brief to on-site operations.
2. Marketing
Product launches, B2B and general public audience acquisition and retention, community management.


15 years between the Grand Palais, Parc des Princes, and mk2 cinemas
First commercial VR network in Europe: 100 pods, 10+ countries
ESCP Web3 Thesis 2024, "Decentralizing Digital Marketing"


Typical projects:
Brand events in heritage locations
B2B product launches
XR campaigns
Creation and animation of communities
Training for new mediation teams
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Tech4s
    Web3 Consultant
    VIDEO GAMES AND ANIMATION
    January 2024 - October 2025 (1 year and 9 months)
    Limassol, Cyprus
    Advise on community building, web3 adoption, and digital engagement, designing iGaming products and growth strategy.
    Community Creation Digital Marketing
  • mk2
    Metaverse Product Manager
    CULTURE
    January 2022 - January 2024 (2 years)
    Paris, France
    Led immersive product initiatives, developing innovative digital experiences and loyalty-driven mechanisms in virtual worlds and blockchain.
    Innovation Digital Marketing Metaverse Blockchain
  • PSG Stadium Tour, YWF
    COO
    SPORTS
    January 2019 - January 2022 (3 years)
    Paris, France
    Created and oversaw operations for the immersive Parc des Princes visitor experience: PSG Experience.
    Operational Strategy Operations Museums

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Education

  • Executive Master in Digital Marketing
    ESCP Business School
    2024
    Executive Master in Digital Marketing

Skill set

Categories