Maxime Guiot

My areas of responsibility:

• Financial & Administrative Management: Business Plan, margin modeling, defending the application to banks, securing €80k in bank debt financing including stock financing (unusual operation)

• Operations: supplier sourcing (international industrial network), supply chain, inventory management, D2C logistics

• Strategic Steering: go/no-go decisions, price arbitration, decision to pivot from retail to digital

• Co-steering global strategy with Romain de Bascher (product/communication/marketing direction): Kickstarter campaign, press relations, events

Results: ~1,000 helmets sold in D2C, ~6,000 Instagram followers, ~3,000 newsletter subscribers — a qualified audience built without external marketing budget.

Key contributions: — Key signings: deployment of over 50 parking lots for RIVP (Paris and Île-de-France) after reopening a stagnant account, and multi-regional activation at Immobilière 3F. Several hundred parking lots developed in total over the period. — Response and winning of public tenders within the scope — specific exercise of the institutional market. — Development of a personal method for discovery and mapping decision-making circuits adapted to the public sector: getting stakeholders to discuss their operational and political challenges before pitching the solution. — Autonomous contractual negotiation on complex files (often overloaded shared legal department), area of high growth.

What I learned: a complex and long sales cycle, not easily accessible from the B2C/DNVB world. Selling to institutional clients means navigating organizations where decision-makers and operators do not always have the same interests, adopting a solution-provider stance, and arbitrating through education where financial arguments don't suffice.

Our bet, the opposite of a "polished" studio: sell story-driven concepts, rooted in authenticity, to brands looking to reconnect with a genuine narrative. Qualified outbound approach — many contracts came from boldness, by sensing the need before it was expressed.

My role at RAW: commercial development (qualified outbound, project design), editorial direction, and digital strategy. Romain handled production.