Freelancer profile translated to English.

Description

🤝 CLIENTS : France TV, Airbnb, BNP Paribas, Odocar, Zeno Watch, Schaefer & Companions.

✍️ UX WRITER & SENIOR COPYWRITER

Freelance since 2019 (7 years of experience), I optimize your digital interfaces through UX Writing and editorial strategy. **My goal**: to transform the technical complexity inherent in your sector into fluid and efficient user journeys.

⚙️ UX WRITING & CONTENT DESIGN

**User Journey Simplification**: flow analysis and cognitive load reduction.
**Microcopy Writing**: buttons (CTA), forms, error messages, onboarding.
**Technical Pedagogy**: simplification of complex concepts (Tech, Automotive, Industry, Banking).
**Design System & Guidelines**: creation of semantic charts and Tone of Voice.
**Bilingual UX Writing**: original conception in French and English (C1 level, non-native).
**Mock-up & Prototyping**: direct collaboration on conversion funnels.

🚀 COPYWRITING & CONVERSION (E-COMMERCE / B2B)

**Persuasive Writing**: conception of taglines, signatures, and brand taglines.
**My figures**: over 3,000 product descriptions written for €12 million in revenue.
**Landing Pages**: creation of high-value sales pages.
**Emailing & Newsletters**: acquisition and loyalty strategy.
**Advertising**: Meta Ads and Google Ads campaigns.

.📖 WEB WRITING & SEO (NATURAL REFERENCING)

**SEO Copywriting**: writing optimized blog articles and pillar pages.
**Content Strategy**: definition of editorial lines and publication schedules.
**Semantic Optimization**: keyword integration and internal linking.
Brand Storytelling

🎥 SCRIPTWRITING & VIDEO

**YouTube Video Scripts**: narrative writing for channels with large audiences (Trash, S'investir, Valek).

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Can work on-site

Paris (up to 30km), Lyon (up to 20km), Chambéry (up to 50km)

Stellantis
UX Writer / Copywriter
AUTOMOBILE
May 2026 - Today (3 months)
Paris, France
- Conception and writing of microcopy and end-to-end conversational flows for various products, features, and target user profiles.

- Definition and adaptation of the brand's editorial charter (Voice, Tone, and Style) across the entire digital ecosystem.
Facilitation and participation in scoping and alignment meetings with various internal and external stakeholders.

- Continuous optimization of digital products through fluid, easy-to-understand user writing and guidance adapted to target audiences.

- Conducting content tests and A/B tests to optimize conversion rates.
- Coordination of the workspace for component creation, particularly on Adobe Experience Manager (AEM)
UX Writing Web Writing
Freelance
Copywriter / UX Writer / Copywriter
DIGITAL AND IT
January 2020 - Today (6 years and 7 months)
Paris, France
- Website Conception-Writing (UX Writing / Copywriting)
- Creation of taglines, signatures, naming, and visuals
- Facebook Ads, Google Ads, SnapAds advertising
- Scriptwriting for YouTubers
- Writing prospecting emails for freelancers or sales teams.
- And anything else that needs writing!
UX Writing Meta Ads Web Writing Script Writing Email Copywriting
WebexpR
Copywriter / UX Writer
DIGITAL AND IT
March 2023 - Today (3 years and 5 months)
Paris, France
- UX Writing
- Brand Content (Naming, Taglines, Headlines)
- Advertising Support (posters, brochures, flyers)
- SEO Writing
Branding & Identity UX Writing Copywriting