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Maxime G.MG

Maxime G.

UX Writer | Copywriter | Scriptwriter

€350/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Maxime

🤝 CLIENTS : France TV, Airbnb, BNP Paribas, Odocar, Zeno Watch, Schaefer & Companions.

✍️ UX WRITER & SENIOR COPYWRITER


Freelance since 2019 (7 years of experience), I optimize your digital interfaces through UX Writing and editorial strategy. **My goal**: to transform the technical complexity inherent in your sector into fluid and efficient user journeys.

⚙️ UX WRITING & CONTENT DESIGN

  • **Simplification of user journeys**: flow analysis and cognitive load reduction.
  • **Microcopy writing**: buttons (CTA), forms, error messages, onboarding.
  • **Technical pedagogy**: simplification of complex concepts (Tech, Automotive, Industry, Banking).
  • **Design system & Guidelines**: creation of semantic charts and Tone of Voice.
  • **Bilingual UX Writing**: original conception in French and English (Non-native C1 level).
  • **Mockup & Prototyping**: direct collaboration on conversion funnels.

🚀 COPYWRITING & CONVERSION (E-COMMERCE / B2B)

  • **Persuasive writing**: creation of taglines, signatures, and brand taglines.
  • **My figures**: over 3,000 product descriptions written for €12 million in revenue.
  • **Landing pages**: creation of high-value sales pages.
  • **Emailing & Newsletters**: acquisition and loyalty strategy.
  • **Advertising**: Meta Ads and Google Ads campaigns

.đź“– WEB WRITING & SEO (ORGANIC REFERENCEMENT)

  • **SEO Copywriting**: writing optimized blog articles and pillar pages.
  • **Content strategy**: definition of editorial lines and publication schedules.
  • **Semantic optimization**: keyword integration and internal linking.
  • Brand storytelling

🎥 SCRIPTWRITING & VIDEO

  • **YouTube video script**: narrative writing for channels with large audiences (Trash, S'investir, Valek).
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

Can work on-site
Paris (up to 30km), Lyon (up to 20km), Chambéry (up to 50km)

Experience

  • Freelance
    Copywriter / UX Writer / Copywriter
    DIGITAL AND IT
    January 2020 - Today (6 years and 5 months)
    Paris, France
    - Website copywriting (UX Writing / Copywriting)
    - Creation of taglines, signatures, naming, and visuals
    - Facebook Ads, Google Ads, SnapAds advertising
    - Scriptwriting for YouTubers
    - Writing prospecting emails for freelancers or sales teams.
    - And anything else that's written!
    UX Writing Meta Ads Web writing Script writing Email copywriter
  • WebexpR
    Copywriter / UX Writer
    DIGITAL AND IT
    March 2023 - Today (3 years and 3 months)
    Paris, France
    - UX Writing
    - Brand content (Naming, Signatures, taglines)
    - Advertising support (posters, brochures, flyers)
    - SEO Writing
    Branding & Identity UX Writing Copywriting
  • Le Petit Fumeur
    Head of Writing
    September 2021 - March 2023 (1 year and 6 months)
    Clichy, France
    - E-commerce project management, product sheet creation
    - Product sheet writing
    - Purchase journey writing
    - User journey writing
    - UX Writing
    - SEO Writing
    UX Writing Copywriting SEO writing

Recommendations

PQ
Sophie BroderickSB
Pierre Quatrefages and 1 other person have recommended Maxime

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Education

  • Advertising and Creativity
    EFAP - School of New Communication Professions
    Adverting and Creativity
  • Seminar
    Miami Ad School
    2018

Skill set

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