About Maxime
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Experience
- AD'S UP CONSULTINGSEA (Google Ads) & SMA (Meta Ads) ConsultantCONSULTING AND AUDITSJuly 2023 - August 2024 (1 year and 2 months)Paris, FranceStrategic support for brands and business development at Ad's up Consulting, one of France's leading digital acquisition agencies.Main responsibilities:âą Conducting Google Ads and Meta Ads auditsâą Strategic digital acquisition recommendationsâą Prospect support and pre-salesâą Business development and bid responseâą Building multi-channel acquisition strategiesSectors supported:Retail, e-commerce, lead generation, hospitality & travel.This experience has strengthened my ability to quickly analyze business issues, build high-value recommendations, and support brands in their growth challenges.
- JVWEBSEA & SMA Consultant â Paid Media Business Unit ManagerCONSULTING AND AUDITSApril 2017 - July 2023 (6 years and 3 months)Montpellier, FranceProgression within JVWEB, one of France's leading independent digital agencies.After supporting numerous clients in digital acquisition on Google Ads and Meta Ads, I took responsibility for a Paid Media Business Unit, overseeing consultants, key clients, and development objectives.Responsibilities:- Team management and development- Strategic digital acquisition consulting- Key account management- Business development and bid response- Structuring Paid Media processes and offeringsThis experience has strengthened my ability to intervene in strategy, execution, management, and business development.
- VOLKSWAGEN GROUP FRANCETraffic ManagerAUTOMOBILESeptember 2015 - October 2016 (1 year and 2 months)Paris, FranceManagement and oversight of digital acquisition channels for a brand within the Volkswagen France group.Main missions:- Management of acquisition agencies and performance monitoring- Analysis of traffic, conversions, and key KPIs- Coordination of digital marketing actions- Budget monitoring and return on investment- Reporting and optimization recommendationsThis experience allowed me to develop a client-side perspective on digital acquisition challenges and collaborate closely with specialized agencies.
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Education
- Master Grande Ecole Program specializing in Digital MarketingMontpellier Business School2016
Certifications
- Google AdsGoogle2024
- Meta Ads - Media BuyingMeta2024