Freelancer profile translated to English.

Description

My playground:helping sales teams sell better, without working harder. Not by adding processes for the sake of it—but by identifying what truly hinders their performance and building with them the right tools, the right indicators, the right automations.

What I do concretely with you:

🔄 Structuring and optimizing your sales cycle

📊 Implementing sales dashboards and reporting

⚙️ Configuring and adopting your CRM (Salesforce, HubSpot)

🚀 Automating processes to free up sales time

🎯 Change management and team training

My background in a few words:

7 years at Klaxoon (B2B SaaS scale-up), where I experienced firsthand the rapid growth of a sales team—and managed the CRM migration to Salesforce. Before that, 7 years at Feu Vert structuring and deploying large-scale training programs. More recently, co-founder of Referall.io, a B2B SaaS: an entrepreneurial experience that taught me how to build a sales strategy from scratch, with limited resources and many iterations.

What sets me apart:

I'm not just 'ops'. I understand field sales challenges, I've sold, I've managed, I've trained. Result: I build processes that your teams actually adopt—because they are designed for them, not for a dashboard.

Salesforce Administrator certification in progress (2026).

👉Shall we work together?Tell me where you are and what's blocking you—and we'll see what we can do together.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Akodexe
Sales Operations Consultant – Freelance
SOFTWARE PUBLISHING
November 2022 - Today (3 years and 9 months)
Lyon, France
I support B2B sales teams in structuring and optimizing their sales operations. My role: identify what hinders performance, build the right processes, and ensure teams truly adopt them.

What I do concretely: structuring the sales cycle and pipeline stages, CRM configuration and optimization (Salesforce, HubSpot), setting up sales dashboards and KPIs, automating repetitive tasks, training and change management for teams.

Co-founder of Referall.io (B2B referral SaaS, 2024-2026): I managed the entire sales strategy from scratch, ICP targeting, outbound sequences, and customer relationship management.
Salesforce Hubspot SalesOps CRM Change Management
Referall.io
Co-founder – Business Development & Customer Relations
SOFTWARE PUBLISHING
March 2024 - January 2026 (1 year and 10 months)
Lyon, France
Referall.io is a B2B SaaS solution enabling companies to structure and automate their customer referral programs.

As co-founder, I managed the entire sales and marketing strategy: ICP definition, multi-channel outbound sequence construction (email + LinkedIn), animation of a network of referring partners, and end-to-end customer relationship management (onboarding, follow-up, feedback collection).

This 2-year entrepreneurial adventure allowed me to reach an MRR of €2,000 in an immature B2B market, by iterating weekly on the sales pitch and segmentation.

Ceasing operations in early 2026 due to insufficient market traction.
Business Development B2B Outbound Hubspot Customer Relationship Management Sales Strategy
Klaxoon
Sales Ops / Business Booster
SOFTWARE PUBLISHING
January 2015 - November 2022 (7 years and 10 months)
Lyon, France
Within the scale-up Klaxoon (B2B collaborative SaaS, +200 people), I supported the structuring and optimization of high-growth sales operations.

Management of sales team performance indicators, data analysis, and formulation of recommendations to management.

Active participation in the CRM migration to Salesforce: contribution to data structuring, team training, and adoption of new processes.

Sales animation, data enrichment, and daily interface between sales, marketing, technical, and CSM teams.
Salesforce Sales Operations Data Analysis CRM Sales Animation