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Maxime FranckMF

Maxime Franck

Expert Tracking CAPI Meta - Google - GA4 - GTM 🎯

€350/day
1 project
Paris, FR
8-15 years

Average response time: A few days

Freelancer profile translated to English.
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About Maxime

Hello,

I have been working on tracking issues for advertisers for 8 years now. First within an advertising agency specializing in drive-to-store. Then as a freelancer (6 years) for e-commerce sites.

I assist my clients in implementing their server-side tagging plan. If you wish to migrate your "client-side" tracking (pixel) to "server-side", I can help you.

Tracking is a matter of "watchmaking" when it comes to tracking campaign data from Meta ads, Google ads, and others. To make the right decisions, it is important to have precise and accurate tracking. Server-side will allow you to increase your ad manager data by about 30%. You will thus be able to avoid ad blockers and ITPs, which are also the reasons for such imprecise tracking today.

I configure your server-side tracking via GTM, which will allow you to implement all the tags you want:

- Meta ads API
- Google ads API
- Pinterest ads API
- Tiktok Ads API

In summary, this so-called "server-side" solution is quite advantageous. It will allow you to:

- have better visibility on your campaigns
- send back more data (you avoid ad blocker restrictions as well as ITPs)
- therefore have much more accurate tracking
- a much more accurate analysis of campaigns
- much better web performance (fewer tags and apps on the site, thus faster loading)
- you will be the "owner" of your data because your server will send the data to the platforms and not the other way around.

If you wish to discuss it, do not hesitate to contact me for an initial discussion.

Thank you
Maxime

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Pixter®
    Meta Ads & Google Ads CAPI Integrator via GTM server-side
    E-COMMERCE
    July 2023 - October 2023 (3 months)
    Paris, France
    Migrate Meta Ads & Google Ads to ServerSide via GTM server Side

    Implementation of a new tagging plan:
    - Setting up the datalayer on Shopify
    - Optimization of the GTM client container
    - Creation of the server at Addingwell and the GTM server container
    - Installation of all server-side tags (Google Ads, Google Analytics, META)
    - Testing and production deployment
    - 1 month of after-sales service

Reviews

5.0

Out of 1 rating

K

Kaitlin

Keeze

Reviewed on 4/2/2024

This is the second time we have worked with Maxime for missions related to our website and domain. This time, Maxime was able to solve our problem and configure our DMARC (standard email authentication method) to prevent our emails from going to spam. He also configured our SPF and DKIM for our domain, all in less than half a day. Maxime is always very responsive and attentive! I recommend!

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Education

  • MBA Marketing and E-commerce
    MBA Léonard de Vinci
    2015

Skill set (13)

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