Freelancer profile translated to English.
Back to original languageAbout Maxime
Hello,
I have been working on tracking issues for advertisers for 8 years now. First within an advertising agency specializing in drive-to-store. Then as a freelancer (6 years) for e-commerce sites.
I assist my clients in implementing their server-side tagging plan. If you wish to migrate your "client-side" tracking (pixel) to "server-side", I can help you.
Tracking is a matter of "watchmaking" when it comes to tracking campaign data from Meta ads, Google ads, and others. To make the right decisions, it is important to have precise and accurate tracking. Server-side will allow you to increase your ad manager data by about 30%. You will thus be able to avoid ad blockers and ITPs, which are also the reasons for such imprecise tracking today.
I configure your server-side tracking via GTM, which will allow you to implement all the tags you want:
- Meta ads API
- Google ads API
- Pinterest ads API
- Tiktok Ads API
In summary, this so-called "server-side" solution is quite advantageous. It will allow you to:
- have better visibility on your campaigns
- send back more data (you avoid ad blocker restrictions as well as ITPs)
- therefore have much more accurate tracking
- a much more accurate analysis of campaigns
- much better web performance (fewer tags and apps on the site, thus faster loading)
- you will be the "owner" of your data because your server will send the data to the platforms and not the other way around.
If you wish to discuss it, do not hesitate to contact me for an initial discussion.
Thank you
Maxime
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Pixter®Meta Ads & Google Ads CAPI Integrator via GTM server-sideE-COMMERCEJuly 2023 - October 2023 (3 months)Paris, FranceMigrate Meta Ads & Google Ads to ServerSide via GTM server SideImplementation of a new tagging plan:- Setting up the datalayer on Shopify- Optimization of the GTM client container- Creation of the server at Addingwell and the GTM server container- Installation of all server-side tags (Google Ads, Google Analytics, META)- Testing and production deployment- 1 month of after-sales service
Reviews
Recommendations
Be the first to recommend Maxime
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MBA Marketing and E-commerceMBA LĂ©onard de Vinci2015