Freelancer profile translated to English.
Back to original languageAbout Maxime
For over 7 years, I have been supporting e-commerce brands, primarily on Shopify, in building and growing their digital presence. My 360° approach allows us to centralize your challenges with a single point of contact: creation, acquisition, conversion, loyalty, and tracking.
My goal? To help you scale your brand, control your acquisition costs, and precisely manage your growth.
What I do for you
1. Shopify Creation & Optimization:Shopify Partner
- Creation or complete redesign of Shopify stores;
- UX, structure, app & conversion optimization;
- Implementation of a performance-oriented customer journey.
2. Customer Acquisition (SMA & SEA):Meta Ads & Google Ads Partner
- **Meta Ads**, Pinterest Ads, TikTok Ads;
- A/B testing, monitoring, and optimizations;
- Dynamic reporting.
3. Loyalty & Email Marketing (CRM):Klaviyo Partner
- Automated workflows via **Klaviyo**;
- Emailing, segmentation, LTV optimization;
- Building a recurring and profitable system.
4. Tracking, Data & Server-Side:
- Implementation of advancedServer-Side tracking(GA4, GTM, CAPI);
- Attribution audit, corrections & measurement model optimization;
- Data utilization for informed media decisions.
For whom?
For e-commerce brands that want to:
- Scale their business without burning their budget;
- Control their acquisition costs and **improve their ROAS**;
- Rely on reliable tracking to manage growth;
- Adopt a **ROI-driven**, measurable, and profitability-oriented approach;
- Structure their funnel to increase sales and LTV;
- Move from "gut feeling" growth to data-driven growth.
Let's work together
I help you develop your website, your acquisition, and most importantly, your brand, among your current community and a new qualified audience.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris 17e Arrondissement (up to 50km)
Experience
- Hello Hossy®Social Paid Media - Facebook Ads - Google Ads - Pinterest AdsE-COMMERCESeptember 2022 - Today (3 years and 9 months)Paris, FranceI support the brandHello Hossy®, specializing in baby/children's ready-to-wear, in its entire digital strategy focused on acquisition, data, and loyalty.
Acquisition & Media Plan
- Complete management of theMeta Ads, Google Ads, and Pinterest Adsstrategy
- Annual media plan construction
- Implementation of A/B tests (visuals, audiences, messages, angles)
- Continuous campaign optimization to control CPA, increase conversion, and maximize profitability
- Structured reporting, monthly analyses, and recommendations
Server-Side Tracking & Data
- Implementation of reliableserver-side tracking via GTM and Addingwell
- Improvement of attribution and more complete data reporting
- Precise conversion tracking for optimizing media decisions
Loyalty & Klaviyo CRM
*Complete implementation of Klaviyo- Automated scenarios (welcome, abandoned cart, post-purchase…)
- Segmentation, LTV optimization, and customer community development
- BALCPaid Media Google Ads - Meta AdsE-COMMERCEApril 2023 - Today (3 years and 2 months)Paris, FranceI support the brand BALC, specializing in women's ready-to-wear, in its entire digital strategy focused on acquisition, data, and loyalty.
Acquisition & Media Plan
- Complete management of the Meta Ads and Google Ads strategy
- Annual media plan construction
- Implementation of A/B tests (visuals, audiences, messages, angles)
- Continuous campaign optimization to control CPA, increase conversion, and maximize profitability
- Structured reporting, monthly analyses, and recommendations
Server-Side Tracking & Data
- Implementation of reliable server-side tracking via GTM and Addingwell
- Improvement of attribution and more complete data reporting
- Precise conversion tracking for optimizing media decisions
Loyalty & Klaviyo CRM
- Complete implementation of Klaviyo
- Automated scenarios (welcome, abandoned cart, post-purchase…)
- Segmentation, LTV optimization, and customer community development
- Pat' PatrouillePaid Media Meta AdsE-COMMERCEJanuary 2023 - Today (3 years and 5 months)Paris, France
Acquisition & Media Plan
- Complete management of the Meta Ads strategy for the Paw Patrol shows in France, Switzerland, Luxembourg, Belgium, and the UK.
- Annual media plan construction
- Implementation of A/B tests (visuals, audiences, messages, angles)
- Continuous campaign optimization to control CPA, increase conversion, and maximize profitability
- Structured reporting, monthly analyses, and recommendations
Reviews
Recommendations
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Education
- MBA MCIPole Leonard de Vinci2014Spécialisé en Digital Marketing