Freelancer profile translated to English.

Description

I take brands and make them tell a story.

Preferably a true story, with real ideas and real people in it.

Strategic planner since 2015, I have had the opportunity to work with a multitude of brands from radically different universes: from luxury to mass market, from international groups to start-ups, from cosmetics to gas stations, from champagne to dog food.

What I can do for you:

- A brand platform that will allow you to steer your company, position it clearly within your sector, create compelling storytelling, identify your target audience, and promote its difference to your clientele.

- A product strategy for all range creations, including positioning and naming.

- Competitive benchmarks (positioning, graphics, messaging, packaging, off and online activations) to better understand your competition and rise above it.

- Analysis of consumer and societal trends, to better understand your clientele's desires and challenges, and reach them accurately in a constantly evolving world.

As comfortable in English as in French, I regularly work with international clients such as L'Oréal group, Accor group, or TotalEnergies.

If what you are looking for does not appear here, ask me anyway, I am open and I might surprise you, who knows.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Basic

Workplace preferences

Remote only

Primarily works remotely

Freelance
Strategic Planner
CONSULTING AND AUDITS
February 2018 - Today (8 years and 3 months)
Paris, France
Clients: TotalEnergies, L'Oréal, Ralph Lauren, Maybelline, Kiehl's, Peugeot, Groupe Rocher, Groupe Accor, Pernod-Ricard

Brand strategy and copywriting missions for advertisers and agencies:
- Brand platforms
- Benchmarking
- Strategic recommendations
- Copywriting work
Strategic Planning Communication Copywriting Marketing Branding
EquancyNo11
Strategic Planner
CONSULTING AND AUDITS
June 2018 - August 2020 (2 years and 2 months)
Paris, France
I address brand strategy issues for a variety of international clients, particularly in the lifestyle, luxury, and cosmetics sectors.

My missions include, in addition to project management, the development of brand platforms (history, vision, mission, pillars, values, manifesto), competitive benchmarking (positioning, graphics, messaging, packaging, off and online activations), analysis of consumer and societal trends, writing creative briefs, copywriting, development of brand books, creation of brand films, preparation and facilitation of workshops, among others.

Clients: Groupe Accor, Groupe Rocher, L'Oréal Professionnel, Total, Peugeot, Shu Uemura

Notable missions:

- L'Oréal Professionnel
In close collaboration with the management team, we completely rethought the brand with a new platform that places L'Oréal Professionnel back in line with its history, restores its pioneering status against its historical competitors, puts its professional clientele back at the center of its activity, opening up new perspectives for them in their market and within the L'Oréal group. This repositioning led to new local adaptation missions in China, as well as the development of the brand's 2020 Brand Book.

- Carita
Following the acquisition of Carita by the L'Oréal group, we were commissioned to rewrite the brand platform by delving back into its history, to clarify its vision and mission for the future, while positioning it more strongly in the skincare market. Following this mission, the creation of a brand film and a brand book was entrusted to us.

- Delsey
As part of its conquest of the Chinese market, we completely rewrote Delsey's brand platform to give it more precision and power, before adapting it for China based on an analysis of local trends and competitors present in the country.
Branding Strategic Planning Marketing Copywriting Consulting
CBA
Strategic Planner
CONSULTING AND AUDITS
July 2016 - April 2017 (10 months)
Levallois-Perret, France
Clients: Carrefour, Leclerc, Moët & Chandon, Nescafé, Nesquik, Oddo & Cie ...

- Project management
- Brand analysis
- Benchmarking
- Brand platform construction
- Strategic recommendations
- Creative brief writing
- Article writing
- Press review
Strategic Planning Copywriting Marketing Communication Consulting Branding Strategy