Freelancer profile translated to English.
Back to original languageAbout Maxime
Most companies produce content. Few know how to build a system that transforms this content into visibility, engagement, and business results. For over 10 years, I have been supporting brands like GoPro, Fitbit, Samsung, BforBank, GRDF, Planted, and Accor in defining their editorial strategy, developing their social media presence, and creating high-value content. My role is not just about publishing. I am involved from the strategic thinking stage: - Audit, - Benchmark, - Editorial line, - Content strategy, - Influence, - Project management, - Structuring teams and workflows. Today, I also support companies in integrating AI into their creation processes. I have developed several workflows combining ChatGPT, Claude, Flora, Nano Banana, and Figma to accelerate production while ensuring editorial consistency and content quality. I am convinced that performance comes not from the quantity of content published, but from its ability to create value, entertain, and durably strengthen a brand's image. Some results: • +36.3k TikTok followers (BforBank) • +13.3k TikTok followers (Sirop Sport) • +13.2k Instagram followers for Planted's launch • +11% e-commerce sales (excluding promotions)
English
Fluent
Spanish
Basic
French
Native or bilingual
Can work on-site
Paris (up to 50km), Marseille (up to 10km)
Experience
- RAZORFISHSocial Media StrategistHOSPITALITYMarch 2026 - March 2026Paris, FranceProject / ContextSocial Media Manager at an agency for an international client in the hospitality sector. Managed an always-on multi-platform social media presence, with a strong focus on international editorial consistency and continuous production.Missions
- Conception and execution of the brand's social media strategy.
- Development of the multi-platform editorial strategy and planning.
- Definition of angles, formats, tones, and topic selection.
- Participation in content conception and ideation phases.
- Production monitoring to ensure consistency of experience and content.
- Impact analysis, learnings, and strategic recommendations for continuous optimization.
- Monitoring, benchmarking, and social intelligence on the sector and competing brands.
- Collaboration with Planning, Creative, Production, and Analytics teams.
Formats / PlatformsInstagram, Facebook, LinkedIn, always-on content, multilingual international content. - GRDFDigital Strategy & Innovation ConsultantENERGY AND UTILITIESJanuary 2023 - November 2025 (2 years and 10 months)Paris, FranceProject / ContextSupported GRDF's Innovation, R&D, and Valorization team to increase the visibility of innovation programs, engage internal and external communities, modernize dedicated platforms, and promote initiatives related to innovation and energy transition.Missions
- Conception of the editorial and social media strategy for innovation: objectives, audiences, key messages, formats.
- Management of the innovation platforms: innovation.grdf.fr and Ki-oZ, an internal participatory innovation platform.
- Content production: articles, newsletters, podcasts, videos, Viva Engage posts, presentation materials.
- Promotion of innovation projects to employees, partners, and external stakeholders.
- Community engagement for innovation: content dissemination, events, highlights, Ki-oZ Festival.
- Support for internal teams in storytelling and communication of their projects.
- Reporting, performance analysis, and optimization recommendations.
Formats / PlatformsInnovation.grdf.fr, Ki-oZ, Viva Engage, LinkedIn, newsletters, articles, podcasts, videos, internal materials, events.KPIs & Results- Better structured Innovation communication.
- Increased visibility of projects among employees.
- Increased engagement around the Ki-oZ platform.
- Enhanced promotion of innovation and energy transition initiatives.
- HUMANFISH PARISSocial Media DirectorSOCIAL NETWORKSJanuary 2022 - January 2024 (2 years)Paris, FranceProject / ContextSocial Media Director at the Humanfish agency. I managed the strategy, production, and deployment of social media initiatives for major clients such as Venezzio, Sirop Sport, Rhums Dillon, and Sanef, as well as incoming tenders.Missions
- Client brief intake and tender response.
- Structuring of commercial and strategic offerings (social media recommendations: strategy, art direction, editorial line, formats).
- Operational setup of teams and structuring of operations.
- Creation and management of editorial calendars.
- Coordination of content production: videos, visuals, photo shoots, UGC.
- Management of Social Ads campaigns (Meta Ads) and performance optimization.
- Scheduling, publishing, moderation, and daily platform management.
- Content delivery and monthly reporting: performance, insights, recommendations.
Formats / PlatformsInstagram, TikTok, Facebook, website, Meta Ads campaigns, UGC content, influencer marketing.KPIs & ResultsVenezzio:• +2,000 Instagram followers in 1 year• 12,000 annual website visitorsSirop Sport:• +12,900 TikTok followers in 1 year• 65,400 likes• 36 UGC content pieces generated
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Education
- M2 - Marketing & StrategyUniversité Paris-Dauphine2014
- M1 - Digital Creation and CommunicationISCOM PARIS2013
Certifications
- Meta CertificationMeta2022