Freelancer profile translated to English.
Back to original languageAbout Maxime
9 years of experience between major advertising agencies, brand strategy consulting firm and more recently as Head of Brand Strategy at Galileo Global Education, a world leader in private education (Cours Florent, Penninghen, Strate, Paris School of Business, Digital Campus...).
I will support you in the exploration, formalization and implementation of any action related to your brand, in service of your objectives.
Do not hesitate to contact me to discuss your needs, methodology and deliverables.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Bordeaux (up to 50km), Paris (up to 10km)
Experience
- FreelanceStrategic Planner - Communication, Branding & NamingDIGITAL AND ITOctober 2019 - Today (6 years and 10 months)Support for brands and agencies in communication strategy.Communication platform - Brand platforms - Expression territories - Branding, Naming & copywriting...Sectors: insurance / outdoor leisure / professional sports / jewelry / lingerie / music streaming / marketing research...
- GALILEO GLOBAL EDUCATION FRANCEHead of Brand Strategy & ResearchEDUCATION AND E-LEARNINGNovember 2021 - October 2022 (11 months)Bd Périphérique, Paris, FranceImplementation of the strategic planning function within Galileo Global Education, a world leader in higher education.Lead in brand strategy for all group schools in France (+25): repositioning, brand platform, naming, visual identity, offer marketing, service design, communication strategy...Lead qualitative and quantitative marketing research (annual budget of €120k)Member of the Marketing Steering Committee (5 members / marketing team of 65 people)
- Havas ParisStrategic PlannerDIGITAL AND ITNovember 2016 - October 2019 (2 years and 11 months)Strategic Planner in a creative agency.Client portfolio: Crédit Mutuel, Acadomia, Citroën, Nestlé Purina, Mercedes, Domitys, Krys...
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Education
- Master of Mass CommunicationCELSA - Graduate School of Information and Communication Science2015Licence - Master I - Master II, Communication Stratégique et Marketing
- Exchange semester of Master 1, Marketing - Consumer Behavior - Psychological AnthropologyCalifornia State University-Dominguez Hills2014Semestre d'échange de Master 1, Marketing - Consumer Behavior - Psychological Anthropology