Freelancer profile translated to English.

Description

▶️ Google Ads & Social Ads

▶️ 8 years of experience in digital marketing, including 6 years in a digital Search & Social Ads agency

▶️ Lecturer in webmarketing at Ynov Campus Lyon and My Digital School

✅ Analysis of your Ads accounts to define needs and mission pricing. Creation and effective optimization of your Google Ads campaigns as well as other channels, based on Google's recommendations and my experience in a digital agency.

✅ Training on advertising tools to strengthen the skills of your teams in companies or schools, making them autonomous in digital acquisition.

🎯 I support the development of your brand on search engines and social networks through SEA.

Managing up to €2M in media budget/year. I have worked with over 100 clients, from freelancers to large international groups, with budgets from €500/month to +€100K, including in French and international contexts (BtoB & BtoC).

🎯 Skills:

Ads account audit and optimization

Creation and management of Ads campaigns on search engines and social networks

Management of Ads tracking and Remarketing

Reporting via Looker Studio

Product feed management (Shopping campaigns)

Strategic keyword research

Ads strategy consulting

Professional training

Lecturing in business schools

🎯 Sectors:

E-commerce (fashion, luxury, sports, etc.)

Lead generation (lawyers, streaming, construction, etc.)

🎯 Certifications:

Google Ads: (fundamental, search, shopping, display)

Amazon Ads: (Sponsored Ads, Amazon retail for advertisers)

🎯 Channels:

Google Ads: (Search, Shopping, Display, Performance Max, Youtube)

Bing Ads

Meta Ads

Amazon Ads

LinkedIn Ads

Twitter Ads

TikTok Ads

My goal is to optimize your ROI, ensuring the profitability of your investments. My clients appreciate my interpersonal and pedagogical skills.

Contact me to discuss your projects.

Maxime

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Lyon 7e Arrondissement (up to 50km), Paris (up to 50km), Bordeaux (up to 50km), Marseille (up to 50km), Toulouse (up to 50km)

GRE
On Malt
Monthly Google Ads Account Management (3 months) + 2h Social Media Training
ENERGY AND UTILITIES
December 2025 - February 2026 (1 month)
Lyon, France
- Implementation of a B2B Google Ads strategy, search only
- Keyword analysis
- Construction of a TOFU, MOFU, and BOFU campaign structure
- Construction of optimized ads for lead generation
- Implementation of tracking to report leads via form
- Construction of a Looker Studio report to display performance
- Half-day training to help understand the Google Ads account and basic optimizations
Google Ads Audit expert google ads Google Ads Training Google AdWords Looker Studio
Natuco
Google Ads / Meta Ads Expert
E-COMMERCE
July 2024 - Today (2 years and 1 month)
Lyon, France
🎯 Creation of Google Ads and Meta Ads campaigns

✅ Ads account audit
✅ Cleanup of search and shopping campaigns
✅ Analysis of keywords relevant to the client's services
✅ Creation of Google tracking and Meta Pixel
✅ Verification of GA4 account
✅ Creation of Meta Ads campaigns
✅ Implementation of Meta Pixel

🏆Result: Revenue growth, average ROAS over the last 3 months 7.4
Sérénité Douche
Google Ads / Bing Ads Expert
CIVIL ENGINEERING
July 2024 - Today (2 years and 1 month)
Lyon, France
🎯 Overhaul of Google Ads and Bing Ads accounts

✅ Ads account audit
✅ Cleanup of search and display campaigns
✅ Analysis of keywords relevant to the client's services
✅ Creation of remarketing tracking
✅ Verification of GA4 account

🏆Result: Reduction in cost per lead from €95 to €30

Check out Maxime's experience

Loic

Cosmiweb

Reviewed on 4/25/2024

Working with Maxime was a pleasure! He assisted us with an audit and optimization mission for our Google Ads account. The result: reduced cost per acquisition, doubled CTRs... the mission is more than a success!!