Freelancer profile translated to English.

Description

Hello, I'm Maxime 👋

After about ten years of experience in the start-up world, I help companies achieve profitability by developing their revenue and structuring their sales operations.

Through strategic consulting missions, coaching sessions, or long-term project management, I help you grow your business by focusing on 3 key areas:

operational excellence and negotiation of the best terms with your partners,
development of adapted revenue streams,
a data-driven approach to ensure the profitability of each action.

▸ Areas of Expertise:

⚙️ Operational performance audit,

💰 Structuring your offer and defining your revenue strategy,

🎣 B2B Acquisition: lead generation, go-to-market strategies, sales performance management,

🤝 Negotiation with your partners: cost and terms optimization,

🚀 Operations optimization: implementation of scalable processes, structuring and management of sales teams (40+ people), implementation of sales playbooks,

🤖 Automation & No-Code: implementation of automations to optimize your sales process,

🌱 Fundraising and business model construction.

▸ Experience:

✔️ 10 years of experience in the development and strategy of startups and scale-ups (innocent, Brigad, Beebs, Danika, Hublo / +€50M raised in total),

✔️ Supported +20 companies to accelerate their growth and structure their business,

✔️ Graduate of Neoma Business School.

▸ They trusted me:

💻 Hublo - Sales Director | SAAS

🚂 Hourrail ! - COO Part-time | Media

🍼 Beebs - COO & CRO | C2C Marketplace

👨🏻‍🍳 Brigad - Head of Operations & KA | B2B Marketplace

🧼 Danika - Head of Sales Part-time | Food Industry

🍊 Innocent - Business Developer | Food Industry

Contact me and let's discuss your project!

Languages

Spanish
Native or bilingual
English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Nantes (up to 50km)

Hublo
Sales Director
SOFTWARE PUBLISHING
June 2024 - Today (2 years)
Paris, France
🚀 Structuring & managing the sales organization
- Leading SDR, AE & AM teams (40+ people), segmented by client type (public, private, medico-social),
- Defining and deploying the go-to-market strategy per segment (acquisition, expansion, retention),
- Co-creating the opportunity generation strategy with the Growth team.

📊 Strategic alignment & performance management
- Direct contribution to the €9.5M ARR target in 2025,
- Implementing close performance monitoring (forecast, pipe hygiene, quarterly review),
- Restructuring roles (AE/AM) and clarifying motions to maximize impact per account type.

💡 Developing product value and complex sales
- Activating and adopting add-ons to promote upsell and retention,
- Collaborating with Product and CSM teams to enhance perceived customer value,
- Deploying specific playbooks for strategic segments.
Sales Strategy Team Management Lead Generation
Beebs (marketplace C2C)
Director of Operations and Revenue
E-COMMERCE
November 2021 - December 2024 (3 years and 1 month)
Paris, France
Beebs is the second-hand marketplace for parents.

Launching and structuring an advertising agency
- Defining the offer and positioning,
- Building the pitch and sales tools,
- Implementing the CRM (Hubspot) and management tools,
- Negotiating partnerships with major players: TF1, Sony, Kellogg’s, ...
✅ Monthly revenue: from €0 to €20k in 6 months

Developing additional revenue streams
- in-app advertising (Admob, Adsense),
- Affiliate marketing,
- Paid features (subscriptions and services),
- Post-transaction monetization.
✅ Monthly revenue: from €0 to €5k in 6 months

Other revenue topics:
- defining the pricing strategy,
- developing the B2B market.

Logistics:
- optimizing shipments (50k/month),
- negotiating and integrating new carriers.
✅ Reducing operational costs by 35%

Customer Care:
- structuring the team, processes, and tools (Zendesk, Botmind),
- defining budgets and performance indicators,
- outsourcing part of the tasks.
✅ Reducing service costs by 50%, in a context of hypergrowth

Data:
- analyzing operational and product performance,
- implementing tracking tools (Mixpanel, Metabase).

People:
- recruiting a team of 15 people,
- coaching and skill development.
Sales Strategy Team Management Revenue Management Hubspot Outbound B2B
Brigad
Head of Operations
HUMAN RESOURCES
January 2021 - October 2021 (10 months)
Paris, France
- Recruiting and managing 30 people - Customer Success, Customer Care, and Onboarding,
- Optimizing processes and budget in a hypergrowth context,
- Working with tech and product teams to optimize user experience.
✅ Improving conversion funnels by 50%
✅ Reducing operational costs by 25%
Customer Success Management Key Account Management Management Sales Operations Business Development