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Malt Strategy
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Malt Tech Trends 2026
Maxime DevezeauMD

Maxime Devezeau

Social Media Manager

€300/day
11 projects
Mimizan, FR
3-7 years
Social Media
Digital Communication
Community Management
Digital Marketing Strategy
LinkedIn Ads

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Maxime

I don't help companies "post on social media".

I help them structure a clear strategy that transforms their visibility into a business lever.

With 5 years of experience in the communication departments of large groups (ENGIE, RTE), I have developed a structured approach: positioning, editorial architecture, objective-driven management, and continuous optimization.

Today, I support companies, brands, and local actors in:

• Clarifying their positioning
• Defining a coherent and differentiating editorial line
• Establishing a visibility and conversion-oriented strategy
• Transforming their social media presence into a strategic asset

My Approach

  • Diagnosis & Strategic Framework
Analysis of positioning, competition, current performance, and opportunities.
  • Editorial Structuring
Definition of content pillars, angles, formats, and frequency adapted to your objectives.
  • Activation & Production
Creation of high-performing content:
– Reels and short videos
– Educational or conversion-focused carousels
– High-value feed posts
– Engaging Stories

Tools: Canva, CapCut, Meta Business Suite, analytics tools.
  • Management & Optimization
Definition of KPIs based on objectives, monthly monitoring, strategic adjustments to maximize impact.

What Sets Me Apart

I combine strategic vision with operational mastery.
I can design the strategy... and implement it concretely.

I don't just talk about Facebook, Instagram, LinkedIn, X, or TikTok algorithms. I talk about objectives, positioning, and measurable results.

Possible Deliverables

• Social Media Audit
• Complete Strategy
• Editorial Calendar
• Content Production (Reels, carousels, posts, videos)
• Community Management & Engagement
• Ad Campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)
• Reporting & Optimization

Graduated from a business school (Master's in Digital Marketing), I work in French, English, and Spanish.
Sports
Digital Business Models
Education Companies
Social Networks
Air Transportation and Tourism

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • nagerpassion.com
    Social Media Strategy & Conversion – Nager Passion
    SPORTS
    January 2025 - February 2026 (1 year and 1 month)
    Paris, France
    Strategic support for an online training service dedicated to learning and improving swimming (freestyle and other strokes), with a primary conversion objective.

    The brand already had a significant audience on YouTube and Instagram but wanted to structure its communication to transform this visibility into business opportunities.

    • Clarification and repositioning of the message
    • Structuring of a more coherent editorial line
    • Implementation of a conversion-oriented content architecture
    • Creation of a strategic path leading to a free ebook (lead magnet)
    • Alignment of content with a qualified acquisition objective

    The goal was not just to produce content, but to transform an engaged audience into a development lever.

    Results:
    • YouTube: 103,000 subscribers
    • Instagram: 68,000 subscribers
    • Implementation of a structured acquisition funnel
    • Improved editorial coherence and clarified positioning
    • Optimization of the user journey towards initial contact via ebook
    Digital Marketing Strategy Digital Communication Communication Strategy Sales Funnel Instagram
  • https://academia.mejoratusurfonline.com/
    Social Media Strategy & Repositioning – Academia Mejora Tu Surf (Spain)
    SPORTS
    January 2025 - May 2025 (4 months)
    Strategic support for an online surf training and coaching service in developing its presence on Instagram and YouTube, with a primary conversion objective.

    The brand wanted to increase its visibility while developing sales through a structured acquisition funnel.

    • Strategic repositioning of the offer
    • Targeting an international upper-middle-class audience, passionate about surfing but not necessarily living near the ocean
    • Definition of a clearer and more differentiating message
    • Implementation of a conversion-oriented content architecture
    • Structuring of a strategic framework leading to a free initial session (lead magnet)

    The goal was not just to increase the audience, but to transform visibility into business opportunities.

    Results:
    • Instagram Account: 115,000 subscribers
    • YouTube Channel: 25,000 subscribers
    • Implementation of a structured conversion process
    • Improved editorial coherence and clarified positioning
    social media strategy Social Media youtube Instagram Content Marketing
  • Webcapsule
    Social Media Manager
    SOFTWARE PUBLISHING
    April 2025 - November 2025 (7 months)
    Paris, France
    Strategic support for Webcapsule to clarify its positioning on LinkedIn, structure its editorial line, and align its communication with its visibility and opportunity generation goals.
    Communication Strategy LinkedIn Marketing Social Media Management & Content Creation
Check out Maxime's experience

Reviews

5.0

Out of 5 ratings

D

Delphine

Combodo

Reviewed on 10/2/2023

We worked with Maxime for 3 months to launch our social media publication strategy focused on LinkedIn and Twitter (X), and following Maxime's involvement, our presence and publications on these networks are unrecognizable from the start. Someone very competent and autonomous, pleasant, adaptable to our field, with good knowledge of the IT domain, the ability to create posts in English as well as in French. I highly recommend Maxime for your professional social media presence strategy. We would use his services again without hesitation.
T

Théo

The French Studio

Reviewed on 8/22/2023

Very good communication and good management of our LinkedIn and Facebook campaigns. We recommend Maxime.
Show all 5 reviews

Recommendations

Michaël RibeiroMR
FU
FU
+6
Michaël Ribeiro and 8 other people have recommended Maxime

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Education

  • Digital Marketing and Communication, Communication, General
    Paris-Dauphine
    2020
    Marketing et communication digitale, Communication, général
  • Web Project Manager
    Institut F2I
    2017
    Chef de projet web
Check out Maxime's education

Skill set

Communication Strategy
Editorial Planning
Instagram
Discord
Social Media Ads Campaign
Facebook Ads
Twitter Ads
Social Media Strategy
NFT
SEO Web Writing
Web3
sport
SEO Audit
SMO
social media consulting
Blockchain
SEO
B2B
bitcoin
Wordpress
SEO Optimization
Google Search Console
community manager
social media manager
Social Ads
Social Media Optimization (SMO)
Social Media Advertising
Social Media Marketing
Social Media Strategist
social media content
Editorial Line
Content Marketing
Webmastering
Facebook Marketing
Twitter Marketing
B2C
LinkedIn
Canva
capcut
Meta Ads
Google Ads Campaign
Twitter

Categories