Freelancer profile translated to English.
Back to original languageAbout Maxime
🎯 Freelance Consultant in Paid Media, Tracking & Data Analysis
After nearly 10 years of experience in digital marketing in Montreal, including several years leading the acquisition strategy for one of Canada's largest e-commerce companies, I now offer my expertise as a freelancer, with a triple focus: Paid Media, Tracking/Analytics, and Data Analysis.
My background in computer science (MSc in Artificial Intelligence) allows me to combine my marketing skills with a solid technical foundation in programming, modeling, and automation.
🔹 Paid Media: multi-channel campaign management and optimization (Google Ads, Meta Ads, Criteo, DV360, Rakuten, TikTok), full-funnel strategies, budget management, automation, and reporting.
🔹 Tracking & Analytics: advanced implementation on Google Tag Manager, Google Consent Mode configuration, GDPR-compliant conversion tracking, migration to GA4, optimization and security of product feeds (including PII).
🔹 Data Analysis & Applied Data Science: dashboard creation and reporting (Looker, Python, SQL), sales/traffic forecasting (Prophet, simple regressions), customer segmentation (RFM, clustering), anomaly detection in campaign performance, development of optimization and automation scripts.
âś… What I offer:
ROI-oriented omnichannel acquisition strategy
Technical optimization and management of Paid Media campaigns
Implementation and reliability of tracking
Migrations to sustainable platforms and technologies
Advanced analyses and initial Data Science projects applied to marketing
Actionable data-driven recommendations
👨‍💻 Stack: Google Ads, Meta Ads, Criteo, DV360, Rakuten, TikTok, GA4, GTM, Looker, Python (NumPy, Pandas, Matplotlib, Scikit-learn, Pytorch), SQL
📍 Based in Rennes – Available remotely or on-site.
French
Native or bilingual
Spanish
Conversational
English
Native or bilingual
Can work on-site
Rennes (up to 50km)
Experience
- FreelanceFreelance Paid Media and Data AnalysisE-COMMERCESeptember 2024 - Today (1 year and 11 months)Rennes, France
- Campaign optimization across multiple marketing channels:Google Ads, Rakuten, Meta Ads, DV360, Criteo, TikTok
- Planning and execution of acquisition strategies for high-volume e-commerce sites
- Management and advanced implementation of tags viaGoogle Tag Manager
- Implementation ofGoogle Consent Modefor GDPR compliance and precise conversion tracking
- Leading migrations to sustainable platforms and technologies (GA4, product feeds with PII, etc.)
- Altitude-sports.comAcquisition & Performance Marketing ManagerE-COMMERCEApril 2021 - September 2024 (3 years and 5 months)Montréal, Canada
- Management of a performance-oriented Paid Media team
- Optimization and management of the multi-platform marketing stack: Google Ads, Rakuten, Meta Ads, DV360, Criteo
- Development and execution of acquisition strategies for 3 high-traffic e-commerce sites, based on data and forecasting
- Leading strategic migrations: GA4, PII product feeds, new data platforms
- Collaboration with the Data team to optimize transactional and product flows, and develop Looker dashboards
- Altitude SportsPaid Media ManagerE-COMMERCEApril 2019 - April 2021 (2 years)Montreal, QC, CanadaManagement of a team of SEM analystsPlanning and management of Paid Media strategies (budgets, forecasts, acquisition objectives) on Google Ads, Meta Ads, DisplayOptimization of the marketing stack across SEA, Paid Social, and Display to improve ROAS and reduce CACSupervision and structuring of the marketing department's overall reporting (automations, dashboards)
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Education
- Bachelor in Business Administration - Marketing and ManagementHEC Montréal2014BBA, Trilingual cohort
- Bachelor's Degree, Computer ScienceUniversité de Rennes2025Licence, Computer Science