Freelancer profile translated to English.
Back to original languageAbout Maxime
Let's achieve your visibility and growth goals together.
Chief Marketing Officer for a premium cycling brand and marketing consultant in the sports sector, I thrive daily in optimizing the online and offline visibility of the brands I support. Data and performance-oriented, I enjoy challenges and competition.
From strategy to operations, from brand management to event management, I am involved in coordinating teams and/or agencies as well as in carrying out tasks related to efficient 360 communication.
Convinced of the uniqueness of each company, I place customization and personalization at the heart of my approach. Let's discuss your needs, explore solutions, and build our collaboration.
French
Native or bilingual
English
Fluent
Can work on-site
Rouen (up to 50km), Paris (up to 100km), Lyon (up to 100km), Deauville (up to 100km), Annecy (up to 100km)
Experience
- AngellHead of Angell CareTRANSPORTATIONJanuary 2021 - Today (5 years and 5 months)Paris, FranceResponsible for setting up and expanding the maintenance program in France and Europe.- Automations and internal web platform for intervention management- Identification and training of experienced cycle repairers- Linking customer service agents with the maintenance system for optimal intervention- Creation of an on-site masterclass for remote training of repairers on the context.- Marketing and communication strategy for the Angell Care program
- Heroïn BikesChief Marketing OfficerSPORTSMarch 2019 - Today (7 years and 3 months)Paris, Île-de-France, FranceAlongside the CEO, my roles and main responsibilities are:Marcom Manager- Development and implementation of the Marketing & Communication plan- Analysis and corrections- Performance monitoring and implementation of responses- Content strategy- Influence strategyEvent Manager- Activation and organization of event partnerships aligned with the brand's DNA internationally.- Creation and organization of own-brand events- Influence events through ambassadorsSocial Media Manager- Creation and implementation of the social media strategy- Direction of content creation- Responsible for network animation
- Legs Cycling ClubFounderSPORTSOctober 2018 - Today (7 years and 8 months)Région de Rouen, FranceCreation of a digital club for passionate cyclists.Legs offers content-based services to enable cyclists to practice their sport without routine, maintain motivation, and benefit from equipment advice.Specifically, each member benefits from:- A weekly newsletter offering an itinerary to follow at their convenience. The itinerary profile is specified (elevation gain, distance, etc.), but it also includes the week's weather, equipment advice, and must-see spots along the route!- One Secret Event per month. This is an event reserved for 20 participants who only discover the meeting time the day before the event, and the format on the day itself. These cyclists break the mold, they jump into the unknown and progress through new and innovative race formats.- A monthly challenge. A destination to reach, an elevation gain target, or a Strava segment to conquer, the goal is simple: get out of your comfort zone and progress in a fun way.Legs Cycling Club is a community to create, manage, and satisfy. Creation of visual content, emailing, event management, and privileged customer relations. Website: https://legscyclingclub.com/
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Education
- Master's in Marketing and Management of Professional Sports StructuresUniversity of Rouen2017
- Bachelor's in Marketing and Sports ManagementUniversity of Rouen2015Chef de projet events sportifs.