About Maxime
Infinite Learner, Growth mindset, Healthspan & Sport Enthusiast
With 12+ years of experience, I’ve been spearheading growth and marketing for companies typically ranging from €1M to €100M ARR across industries like ecommerce, B2B SaaS, B2C products, and web3 platforms.
My role spans from strategic advisory to hands-on execution, always focused on driving sustainable growth, optimizing customer lifecycles, and scaling revenue. Understanding how people think, decide, and engage is at the core of my approach.
How I help companies scale
- Acquisition, Retention & Growth Loops: Building full-funnel systems to drive conversions & LTV.
- Product-Led Growth & Conversion Optimization: Aligning marketing with product to improve activation, retention, and monetization.
- Behavioral Science & Neuromarketing: Applying user psychology, trust-building principles, and persuasive storytelling to enhance customer experience and conversions.
- Community Building & Advocacy: Turning customers into loyal advocates through brand engagement and network effects.
- Revenue & Sales Enablement: Aligning marketing & sales for pipeline acceleration.
Linkedin: linkedin.com/in/maxczet
French
Native or bilingual
English
Native or bilingual
Dutch
Conversational
Can work on-site
Brussels (up to 50km)
Experience
- TapioHead of MarketingTECHNovember 2025 - May 2026 (6 months)Brussels, BelgiumCreated and positioned Tapio in the Carbon Intelligence category. Defined ICP, value proposition, and go-to-market strategy
- DPIHead of MarketingHEALTH AND WELLNESSNovember 2023 - September 2025 (1 year and 10 months)Brussels, BelgiumCRO across 10 sites in 4 countries. Email automations: +22% abandoned cart sales, +18% repeat purchase.
- DappRadarGrowth LeadTECHAugust 2021 - October 2023 (2 years and 2 months)Arrondissement Brussel-Hoofdstad, BelgiumOptimized user paths and sales funnel, SEO via PR & reports, customer discovery, ICP definition. managed team of 4
Recommendations
Be the first to recommend Maxime
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Internation BusinessHEC & Université de Montréal2012Grade: Highest Honors
- Exchange programIndian Institute of Management, Calcutta2010Grade: Highest Honors