Maxime Costes

• Implementation and monitoring of the House's international heritage communication strategy:

- Brand content production: creation of Brand Culture audiovisual content for the House's website and social networks, definition of key messages and concepts (scripts, creative briefs) ensuring consistency of discourse and respect for the brand's tone.

- Coordination of the editorial strategy: identification of relevant angles related to the House's editorial line and communication objectives, writing of heritage content adapted to different social platforms, and management of message adjustments based on the specificities of each medium (print and digital).

- Press relations management: handling journalist requests (sending press releases, visuals), managing media relations with specialized press, and organizing various press events (conferences, visits).

- Organization of international events: creation of Dior global exhibitions (Tokyo and Beijing, June 2024), conceptualization, partnership development, and logistical and budgetary monitoring of events.

- Cross-functional enhancement of brand storytelling: advising on the strategic use of brand history for new product launches/developments, organizing the "Les Rencontres Dior" conference series, writing research articles for the "Cahiers du Patrimoine".

• Development and implementation of the digital internal communication strategy: planning and creation of editorial (articles, newsletters, emails) and audiovisual (thematic reports, institutional videos) content for the House's internal social networks and intranet.

• Organization of internal events (seminars, thematic events, integration days): budgeting, selection of venues and service providers, coordination of speakers, and management of unforeseen issues.

• Reporting and optimization: monitoring the performance of actions, analyzing KPIs/employee feedback, and providing strategic recommendations to optimize information dissemination and unite employees around the House's values.

• Editorial management and production of the publication: writing articles in accordance with the magazine's editorial line, editorial and structural design of the issue, management and development of press partnerships.

• Deployment of the digital strategy: ensuring consistency of the editorial line on digital platforms, populating and adapting articles for the publication's website, and managing launch campaigns on social networks.