Freelancer profile translated to English.
Back to original languageAbout Maxime
Copywriter specializing in sports, nutrition, and health🏋️♂️🍎💡
With aDegree in Sports Trainingand a **BTS in Dietetics**, I combine solid expertise in physical activity and nutrition to create impactful, informative, and persuasive content. My status as a Dietitian-Nutritionist, with a specialization in sports dietetics, allows me to have a global vision of dietary and health challenges for various profiles and disciplines.
With nearly 3 years of experience, notably for theLigue des Pays de la Loire du Sport en Entrepriseand theSTC Nutritionrange, I master content creation in the following areas:
- **Product sheets**: I have written over 50 sheets for STC Nutrition, adapted to all sports goals, effectively encouraging purchases. 🛒
- **Blog articles**: I cover all topics related to sports, nutrition, and lifestyle thanks to my theoretical and practical knowledge. 📝
- **Press kits**: Promoting physical activity or the benefits of a healthy diet to impact the public and the media. 📢
- **Newsletters**: A perfect balance between information and commercial elements to build loyalty and convert your audience. 📬
I help you make your content more engaging and reach your target audience with authentic and well-documented messages. 🚀
Contact me!
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- LABORATOIRES INELDEAMarketing Project AssistantJanuary 2022 - September 2023 (1 year and 8 months)Carros, FranceMonitoring of STC Nutrition sports partnerships (clubs and individuals)- Contract management- Management of communication operations around partners- Maintaining and developing relationships initiated with partners- Monitoring product and equipment needsEvent monitoring- Contract management, event logistics (booth & race), progress monitoring- Implementation of adapted and dedicated communication actions (media plan, promotional operations, newsletters, e-mailing, social networks…)- Presence at trade shows and eventsMore generally- Content creation, related to enhancing and expanding the brand awareness of STC Nutrition, on corporate and e-commerce sites.- Implementation and activation of levers to increase traffic on the various sites (affiliate marketing, negotiation/creation of promotional banners…)- Contribution to content creation for social networks (Facebook, Instagram, Tik Tok, Pinterest)- Support for the product range manager in carrying out operational tasks- More generally, all tasks providing support to the marketing department's action plans as a whole
- Ligue Pays de la Loire Sport EntrepriseEvent Project ManagerJanuary 2021 - August 2021 (7 months)Nantes, FranceImplementation of a project for regular physical and sports activities (Project "Sport & Business") for a working population in the town of Pont-Château (44).Organization of sports events:- Establishment and management of a provisional budget- Management of print and digital communication- Customer relationship management via CRM software
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Education
- Master's in Marketing, Entrepreneurship, and Sports Event ManagementIAE Nice (Graduate School of Management)2023
- BTS in DieteticsCOFAP IFOM2020Spécialité : Nutrition Sportive