About Maxime
French
Native or bilingual
English
Fluent
Experience
- LIVEMENTORHEAD OF MARKETINGOctober 2019 - Today (6 years and 10 months)1. Manage paid acquisition channels (budget > âŹ1M/year)â Drive profitable growth: revenue x6 in Search Ads at stable CAC, x10 in Paid Social at CAC Ă· 2, and x3 with Partners at CAC -33% (lead generation & e-commerce)â Coordinate growth resources & Produce marketing assets: agency briefings (creative/search), coordination of copywriters, creatives, and partners, production of Meta/Google ads, landing pages, email sequences, ...2. Lead Data, Automation, and AI projectsâ Build data tables (SQL) and dashboards (Looker / Google Sheet): revenue line management, budget modeling, contact lifecycle tracking, sales team management, ...â Build automations (n8n / Zapier): one-click Meta campaign integration, instant marketing report generation, AI-powered ad renewal, performance alerts, ...3. Orchestrate the launch of a training program from A to Z (revenue > âŹ1M/year)â Lead user research & organize commercial deployment: interviews, questionnaires, and customer profile definition, creation of marketing funnels, team training, tool setupâ Build the training program: syllabus and speaker selection, mentor recruitment, NPS tracking4. Support entrepreneurs in their marketing and entrepreneurial skill developmentâ Deliver individual coaching & Ensure hybrid follow-up: initial diagnosis and personalized 3-month action plan, synchronous (video call) and asynchronous (messaging) follow-upâ Prepare for marketing certifications: 10 successes out of 10 attempts
- FRAMATOMEEXCELLENCE ENGINEERJanuary 2018 - January 2019 (1 year)Provide support and coaching for the implementation of the Operational Excellence plan (continuous improvement, lean management, planning)
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Education
- Master 2 ManagementĂcole Nationale SupĂ©rieure des Mines d'AlĂšs2017Master 2 Management