Freelancer profile translated to English.

Description

Established in the Landes region for a few years, I have over 10 years of expertise in digital marketing and brand strategy.

I have held positions of responsibility, notably as CMO and Head of Content & Digital Partnerships, which have allowed me to lead global strategies, combining creation, acquisition, influence, and performance.

My career has been built within very diverse structures and sectors: start-ups, agencies, creators, large groups... in fields as varied as textiles, tech, culture, tourism, advertising, agri-food, events, and landscaping.

Notable collaborations include:La Cité du Vin, My Destination, Capte, POUSSE, Graine Clothing, No Stress Agency, La Compagnie du Kraft.

I also have solid training and experience incontent creation(photography, editing, assembly, retouching, post-production), andvery good knowledge of the influencer ecosystem and its players.

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

POUSSE
CMO
ARTS AND CRAFTS
April 2024 - August 2025 (1 year and 4 months)
Paris, France
• Marketing automation
• Purchase funnel and acquisition optimization
• KPI monitoring
• Campaign execution leadership
• Conversion rate monitoring and optimization
marketing automation Content marketing SEO Meta Ads
CAPTE
CMO
TECH
January 2022 - April 2024 (2 years and 3 months)
Paris, France
• SEO & SEA Strategy
• Growth marketing actions
• B2B acquisition management
• New brand identity and positioning
• Content creation: launch of a B2B podcast
LA CITÉ DU VIN
Content and Partnerships Manager
WINE AND SPIRITS
January 2017 - January 2022 (5 years)
Bordeaux, France
• Strategic digital partnerships management
• Multichannel content strategies
• Social media brand management
• SEO & SEA Strategy
• Acquisition marketing with CRM, social media, SEM, and inbound strategies