Freelancer profile translated to English.

Description

Looking for someone to manage your social media, but hesitating between a strategic and a purely creative profile? Don't choose anymore.

I'm Maxime, a hybrid digital consultant: both a strategist and a "maker". I've spent the last few years making audiences of major entertainment players (Top 14, Chicago Bulls, French American Football Federation) vibrate and managing the digital presence of demanding brands within the SPORTFIVE agency.

My approach is direct: no hollow marketing or vanity metrics. I build strategies that truly engage your target audience, and above all, I get my hands dirty to execute them from start to finish.

Specifically, I can help you with the following tasks:

Strategy & Editorial:Existing audit, creation of editorial calendars, impactful copywriting.
Content Creation:On-site capture, dynamic video editing for your Reels/TikTok (CapCut, Premiere Pro), and graphic design (Adobe Suite).
Community Management & Data:Managing your communities and analyzing KPIs to adjust the course (my EFREI degree taught me how to make data speak).

Whether you need to delegate your entire communication on a monthly basis (retainer format) or entrust me with a quick mission to boost your video creation, I'm here to take over 100% autonomously.

Feel free to send me a message to discuss your current challenges, I'm very responsive!

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Zarch_Finance / DERIVATIVES / IB Prep / Pierre Chartier
Digital Strategy & Content Manager Consultant
March 2026 - Today (3 months)
Paris, France
Global support for a leading media ecosystem in financial markets (The Finance Games) and its training verticals (DERIVATIVES, IB Prep). The main objective is to orchestrate a cross-channel content strategy aimed at converting a broad media audience into qualified leads for training offers.

Tasks performed:
YouTube & Media Ecosystem Management (Zarch_Finance / TFG):Management of long-form content publication (All-In shows, The Candidate, SOLIDE podcast). Complete SEO optimization (titling, descriptions, chaptering, tags) and amplification of releases on LinkedIn, Instagram, and TikTok.
Social Media Strategy & Short-Form Content:Deployment of a viral strategy with 1 to 3 short videos published daily (Reels, TikTok, Shorts). Briefing of editing teams (selection of clips, validation of hooks), writing descriptions, and scheduling publications.
Training Vertical Development (DERIVATIVES):Creation and planning of B2C/B2B educational content (weekly carousels, Tuesday concepts, newsletters). Optimization of social profiles and daily management of the finance student community's engagement.
Sponsor Partnership Coordination:Analysis of sponsor briefs, verification of advertising integration compliance (mentions, CTAs, tracking) before publication, and strict adherence to schedules with the dedicated agent.
Multimedia Project Management:Daily coordination of a production team (video editors, graphic designer, audio producer) to streamline content creation.
Tools and technical stack used:Go High Level (CRM & Planning), Ausha (Audio Distribution), Figma, Taap.it, Adobe Suite.
Cross-Channel Content Strategy Inbound Marketing Video & Multimedia Project Management YouTube SEO & Video Optimization Social Media Management & Content Creation
SPORTFIVE
Digital Project & Social Media Manager
July 2025 - December 2025 (5 months)
Boulogne-Billancourt, France
Clients: Chicago Bulls, Top 14, Pro D2, Super Sevens, LNR, Ferrari, CEVA Logistics, BPCE, Stade Français…

Digital project management for leading rights holders and brands in sports and entertainment.

Strategy & Social Media
Definition of editorial lines and development of content schedules
Recommendations for creative & innovative formats
Account management & moderation (Instagram, TikTok, X, Facebook)
Coordination with creative teams (briefs, feedback, production)
Reporting & performance monitoring via analytics tools
Digital Marketing & Brand Activation
Audit & valuation of rights holders' digital ecosystems
Design of personalized digital strategies
Definition of content & communication plans adapted to brand briefs
Insights & Strategic Watch
Analysis of fan behavior, demographic data & content performance
Continuous monitoring of digital & social media trends
Participation in brainstorming sessions & writing of the internal digital newsletter
Digital Project Management Social Media Management & Content Creation Brand Activation Account Management Digital Marketing Strategy
Fédération Française de Football Américain (FFFA)
Content & Social Media Manager
September 2022 - November 2024 (2 years and 2 months)
Paris, France
Responsible for content creation, digital channel management, and promoting federal events.

Strategy & Editorial Content
Coordination of the editorial line and development of social media content
Creation of visuals & videos adapted to network formats (TikTok, X, LinkedIn, Instagram, Facebook)
Community management and monitoring of digital trends
Web & Newsletters
Writing articles related to sports & institutional news
Editorial management of the website and writing federal newsletters
Events & Promotion
Development of communication plans for national events
Creation of print & digital materials (posters, flyers, emailings, videos…)
Operational support for the organization of federal events
Content Creation Event Management Editorial Strategy & Production Community Management Creation of Print & Digital Materials