Freelancer profile translated to English.
Back to original languageAbout Maxime
Over 8 years of experience in Mobile, starting with a Mobile Marketing performance agency where I managed UA campaigns for +50 apps (Gaming, Dating, Fintech, News, Mobility, Music), then as Ad Monetization Manager at MWM where I developed the ad revenue optimization strategy for the app portfolio.
🚀 User Acquisition
- Creation of campaigns on major acquisition networks: Facebook, Google Ads, Tiktok Ads, Snapchat Ads, Ad Networks (Unityads, Applovin, Ironsource, Vungle, etc.) + Chinese Networks (Douyin, Kuaishou, Tencent).
- Tracking management: Adjust, Appsflyer, Kochava, Branch.
- Steering and optimization of the UA mix according to your objectives.
- Automation of processes (optimization, performance visualization, decision-making) with your tech and BI teams.
🎰 Ad Monetization
- Development and A/B testing of your ad flow to improve user LTV.
- Recommendations on the choice of your mediation partners (MAX, Admob, Ironsource, etc.) and ad network stack (Facebook, Admob, MAX, Ironsource, Unityads, Vungle, Mintegral, Pangle, etc.).
- Setup and optimization of waterfall systems to improve your application's ARPDAU.
- Automation of optimization processes with your tech teams.
Feel free to contact me to discuss your objectives and needs.
See you soon!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- MWMUser Acquisition & Ad Monetization ManagerSOFTWARE PUBLISHINGDecember 2019 - March 2022 (2 years and 3 months)Boulogne-Billancourt, FranceAd Monetization- Development and A/B testing of the ad flow for our app portfolio to improve user LTV.- Setup and optimization of waterfall systems with our mediation tool and our various partner ad networks.- Recommendation on the choice of partner ad networks to improve overall CPM.- Automation of our waterfall system by creating an auto-optimization algorithm in collaboration with the backend team.User Acquisition- Management of UA campaigns through various channels (Facebook ads, Google Ads, TikTok Ads, Ad networks)- Development of UA in China through the opening of specific channels (Douyin, Kuaishou, Tencent) and strategic adaptation to the market (campaign typologies, regional adaptation of creatives).- Relationship with our attribution partner (Appsflyer).
- Addict MobileUser Acquisition ManagerDIGITAL AND ITSeptember 2016 - December 2019 (3 years and 3 months)Paris, France- Management of UA campaigns on various market channels (Facebook ads, Google Ads, Ad Networks).- Setup of applications on major tracking tools (Adjust, Appsflyer, Kochava, Branch).- Data analysis and campaign optimization to achieve client objectives.- Creation of creative briefs and operational testing of concepts to improve ad conversion.- Performance reporting and support for our clients.I managed campaigns for +50 applications (Deezer, Bandai Namco, Western Union, Kapten, TF1, Les Echos, etc.), allowing me to adapt to the objectives and KPIs of various verticals.
Reviews
Coline
Pass Culture - Pôle Communication - Marketing et étude
Reviewed on 7/11/2025
We have been working with Maxime for over a year, and this collaboration has been as smooth as it has been effective. In just two days a week, he quickly integrated into our team, deeply understood our challenges, and optimized our growth strategy.
Thanks to his expertise, we were able to refocus our growth actions, halve our acquisition costs, and implement more reliable and refined tracking for our campaigns.
Beyond these results, it is especially his ability to understand our issues, propose concrete solutions, and upskill other team members that makes him a very valuable collaborator.
Finally, Maxime is always positive, reliable, proactive, and kind. It's a pleasure to work with him on a daily basis, and we recommend him without hesitation! Thanks for everything!
P
Pleindoux
LMS
Reviewed on 1/30/2024
I couldn't be more satisfied! Thank you Max for taking so much time and providing the most detailed explanations possible. I recommend 300%.
Recommendations
DD
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Education
- Master Grandes EcolesSup de Co La Rochelle2016