Freelancer profile translated to English.
Back to original languageAbout Maxime
👋 Launching your **brand**, pivoting your **positioning**, or preparing for a funding round?
Yourvisual identitymust inspire investor confidence, attract your first clients, and support your growth. That's where I come in.
✅+20 clients supportedin their logo and visual identity projects
⭐Rated 5/5across all my missions
🏆6 years of experiencein brand strategy and design
My signature package ⬇
✦Brand Partner™
Complete brand identity for startups.
➜ Brand Strategy Workshop (Vision, Mission, Values)
➜ Moodboards + Art Direction
➜ Logo Pack + Detailed Graphic Guidelines
➜ Color Palette & Typography
➜ Social Media Templates + Pitch Deck
➜ 2 rounds of revisions
➜ Lifetime access to Notion with all source files
✔ Who is it for?
Seed-stage founders, scale-up CMOs, B2B closing CEOs who are losing deals due to a non-systematic branding hastily done on Canva.
✘ Not for you if...
You just want a logo in 48 hours without strategy, or you think branding is useless for convincing investors/clients.
───OTHER SERVICES
Logo, graphic guidelines, brand book, visual identity, brand strategy, UI design, branding, print design, poster and flyer design, brand positioning, icons, brochure, banner design, packaging, illustrations, layout, typography, pitch deck, one-pager.
-------
French
Native or bilingual
Italian
Fluent
English
Conversational
Can work on-site
Paris (up to 50km), Toulon (up to 50km), Marseille (up to 50km)
Experience
- FigmaFriends of Figma Leader - Marseille (Community Building & Events)TECHMay 2025 - Today (1 year and 1 month)Marseille, FranceLeading the Friends of Figma Marseille chapter, the official Figma community for designers and creatives in the PACA region.▸Community Leadership & Growth
- Chapter launched February 2025
- 80+ members growth in 3 months
- Community moderation and engagement
- Partnerships with local design ecosystem
- Figma ambassador for the PACA region
▸Event Management- Organized Figma Config Watch Party (30+ attendees)
- Monthly events (talks, workshops, networking)
- Full logistical coordination
- Collaboration with Figma and other European chapters
▸Content & Communication- Communication to promote events and recruit members
- Content creation for community engagement (LinkedIn)
- Figma resource curation
- Event storytelling
▸Thought Leadership- Figma ambassador for the PACA region
- Promotion of new features and best practices
- Collective skill development for designers
Results:71+ members in 3 months, 33 attendees at Config Watch Party, Figma PACA ambassador, active communitySkills:Community Management • Event Management • Figma • Public Speaking • Networking • Content Creation • Community Building - Collectif RivieraFounder ✦ Creative Director & Brand StrategistCONSULTING AND AUDITSJuly 2024 - Today (1 year and 11 months)Toulon, FranceFounded and led the Collectif Riviera: a network of 15 freelancers specializing in Brand Design, Growth Marketing & Community Management.▸Brand Strategy & Design
- Creative direction for 8 full visual identity projects for hospitality & SaaS clients.
- Creation of graphic guidelines, brand platforms, and differentiating positioning.
▸Growth Marketing- Optimization of advertising campaigns and content strategy to maximize engagement and conversions.
- +726% average Instagram reach
- +183% subscriber growth
▸Community Building & Management- Managed Discord community with monthly events ("Apéro Riviera")
- Coordinated 15 freelancers: selection, project management, client relations, invoicing
- Collaborative tools: Figma, Notion, CRM, client portal
📊 Results: €29K revenue from 9 projects🎯 Clients: ENGIE, Figma, OvinAlp, WineSud, and other companies in the wine & restaurant sectors.Skills: Brand Strategy • Growth Marketing • Creative Direction • Social Media • Figma • Webflow • Meta Ads • Google Analytics • SEO - Engie DigitalENGIE Design System Community Manager & Growth StrategistSOFTWARE PUBLISHINGJanuary 2024 - December 2024 (11 months)Paris, FranceManaged the growth and engagement strategy for the Fluid Design System community within ENGIE Digital, the core design system of the ENGIE Group.▸Adoption & Growth
- Quadrupled user base: from 179 to 750+ designers and developers
- 89+ digital projects adopted Fluid Design System
- 8.9/10 average user satisfaction
- Deployed in 15+ ENGIE Group entities
▸Community Management & Engagement- Organized 20+ community events (Fluiders Circle, Q&A Sessions, training)
- Mobilized internal "Champions" to promote adoption
- Implemented new communication formats (videos, tutorials, documentation)
- Conducted surveys and impact studies to measure Fluid's value
▸Deployment Strategy- Designed and executed the onboarding plan for the ENGIE communications department
- Created activation content (emails, messages, pitch decks, case studies)
- "Fluid's Picks" program to highlight successful projects
- Supported the production of digital projects
▸Product & Documentation Coordination- Close collaboration with the product team to deliver Angular libraries, design tokens, and accessibility documentation
- Process for communicating new feature launches
- Internal and external promotion (conferences, meetups)
Results:+320% adoption, 750+ active users, 8.9/10 satisfaction, 89+ projects deployedSkills:Community Management • Design Systems • Product Adoption • Change Management • Content Strategy • Event Management • Figma • Documentation • User Engagement • Internal Communications
Reviews
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Education
- MSc Marketing and Brand ManagementKEDGE Business School2020
- MSc Innovation and Design ThinkingKEDGE Business School2020
Certifications
- Build Your First Web Pages With HTML and CSSOpenClassrooms2019
- Create Web Page Layouts With CSSOpenClassrooms2019