Freelancer profile translated to English.
Back to original languageAbout Maxime
Your partner to successfully lead your CRM transition project (integration, switch) in conjunction with your marketing and sales teams and your reporting and monitoring needs.
- 15 years of marketing and sales management and project management.
- 5 years of CRM / Marketing Automation integration project management
- 5 years of data analysis
Spanish
Basic
English
Fluent
French
Native or bilingual
Can work on-site
Lyon 2e Arrondissement (up to 50km), Lyon (up to 10km), Clermont-Ferrand (up to 10km), Annecy (up to 10km), Dijon (up to 10km)
Experience
- MaskottChief Revenue Officer (CRO) CRM ManagerNovember 2022 - Today (3 years and 7 months)Lyon, France- Creation and supervision of marketing and sales actions,- TNE Market: 7-figure revenue in 2023 / 2024,- Lead acquisition x 30: from 100 to 5000+ new leads per year,- Rationalization and optimization of sales processes,- Integration & optimization of Hubspot Marketing, Sales, Operations Hub,- KPI definition and monitoring,- Data analysis and BI on KPI indicators,- Automation of sales conversion funnels,- Configuration of conversational agents for marketing message production (emails, posts, blogging).
- CHAMBRE DE METIERS ET DE L'ARTISANAT DU RHONEMarketing & Digital DirectorDecember 2020 - October 2022 (1 year and 10 months)Lyon, France- Support for management in digital transition: Salesforce- Implementation of quantifiable indicators for communication campaigns,- Systematization of a data-centric approach to marketing campaigns (A/B Testing, test and learn),- Automation of sales conversion funnels,- Natural Referencing Strategy: semantic cocoon, content marketing,- Brand creation and dedicated acquisition channels (WordPress landing pages, Elementor, webinars),- Conversational and transactional scenarios: integration of a customer chatbot and automation of post-subscription customer relations.
- Le WagonBootcamp Manager + Teacher AssociateMarch 2019 - October 2019 (7 months)Lyon, France[MISSION After 9 weeks of coding and web projects (Back and Front End), I am pleased to join The Wagon Lyon team as Bootcamp Manager! My responsibilities: to ensure that the training of our students from the spring batch goes as smoothly as possible alongside Matthieu Cartillier, City Manager of The Wagon Lyon.
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Education
- DUT GEA (University Diploma of Technology in Business Management and Administration)Université Clermont Auvergne2004Développement sur les marchés européens.
- Web Application Designer DeveloperLe Wagon2019Avec plus de 800 startups créées, 300 millions d'euros levés chaque année et une communauté tech de plus en plus active, Lyon constitue le 2ème pôle technologique de France. Impliqué dans l'écosystème tech & startup local depuis 4 ans, le wagon Lyon est très fier de participer activement à l’émergence des esprits créatifs de cette métropole digitale et entrepreneuriale.
Certifications
- Licence 1, 2, 3 et 4 Entrepreneur de Spectacle VivantApave2013
- License to operate an establishment serving alcohol or a restaurantUMIH Yonne2013