About Maxime
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Spanish
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English
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German
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Catalan
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Italian
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Dutch
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Experience
- Creatiklab S.LFounderE-COMMERCEJanuary 2017 - Today (9 years and 7 months)BarcelonaI am a senior digital marketing specialist and founder of Creatiklab, an international Google Partner Premier agency specializing in qualified traffic acquisition, e-commerce scaling, and advanced conversion optimization.For over 15 years, I have been leading multi-channel strategies for clients in Europe and international markets, with a particular focus on Google Ads, Meta Ads, TikTok Ads, SEO, and Generative Engine Optimization (GEO).I currently manage and oversee over €15M in annual advertising investment, working with both SMEs and enterprise accounts, always with a data-driven approach focused on ROAS, LTV, and sustainable growth.Key areas of expertise:• Advanced Google Ads Strategy (Search, Shopping, Performance Max, DSA)• E-commerce scaling and lead generation• Advanced tracking (GA4, GTM, server-side, CAPI)• CRO and full-funnel optimization• Technical SEO and GEO (optimization for generative engines)• AI automations and API marketingI work with a 100% business-oriented mindset: I don't sell clicks, but profitable and measurable growth.
- WebhelpProject Manager Multicountry – WebhelpE-COMMERCEJanuary 2013 - December 2016 (3 years and 11 months)Barcelona y alrededores, EspañaAs Project Manager at Webhelp, I led multicountry operations for major tech accounts, coordinating project execution in 8 countries for global brands like HP, Apple, Brother, Google, and Epson.My main responsibility was to ensure operational excellence, alignment between international teams, and compliance with performance and quality KPIs in high-volume environments.Key responsibilities:• Digital and operational project management in a multinational environment• Coordination of cross-country teams and enterprise stakeholders• Monitoring of performance, quality, and SLA KPIs• Process optimization and continuous improvement• Executive reporting for global clients• Critical incident and escalation managementThis role allowed me to develop strong skills in international management, process structuring, and leadership of distributed teams, working with the demanding standards of large technology corporations.
- CCA InternationalTrainer – Pierre & Vacances Center Parcs (PVCP)TRAVEL AND TOURISMJanuary 2011 - December 2012 (1 year and 11 months)Barcelona, SpainAs a trainer at Pierre & Vacances Center Parcs, I was responsible for training and supporting operational teams, ensuring the correct application of internal procedures, quality standards, and excellence in customer experience.I participated in training new employees and in the continuous improvement of key competencies within dynamic, service-oriented environments.Key responsibilities:• Design and delivery of training for new employees• Operational support and team coaching• Transfer of procedures and quality standards• Performance evaluation and progress monitoring• Improvement of customer experience through training• Support to managers in team skill developmentThis role reinforced my skills in pedagogy, communication, process structuring, and talent development, in a highly customer satisfaction-oriented environment.
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Education
- Master Marketing SalesUMontpellier2006
- Master Digital MarketingBusiness Marketing School2009