Freelancer profile translated to English.

Description

I am a digital CRM and marketing consultant in Paris and Rennes. My offering is to help clients digitize the customer experience through data, the implementation of new CRM technologies, AI, and based on recognized methodologies. I am also closely interested in market and technological evolutions, particularly generative/agentic AI. With over 15 years of experience, I have led numerous projects. I have a business profile with a technical background, which allows me to bridge the gap between IT and business teams or to manage a project from A to Z. I have a strong knowledge of the digital marketing solutions market (CRM, data, media).

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km), Rennes (up to 50km)

Dilift.fr
Data, CRM & Customer Experience Consultant
CONSULTING AND AUDITS
April 2018 - Today (8 years and 4 months)
Independent consultant specializing in the definition and implementation of digital and omnichannel CRM strategies. I also work on improving customer experience and underlying internal processes. I have worked for clients such as Legallais, Roole, TF1, Convivio, Coopérative U, BPCE, Buffalo Grill, Maison du chocolat, FFR, La Banque Postale, Del Arte, etc.
Data Management CRM Lead Generation Single Customer View Project Management
Colombus Consulting Shift
Data Marketing and Omnichannel Consultant
CONSULTING AND AUDITS
June 2015 - March 2018 (2 years and 9 months)
Paris, France
Assisting clients in defining digital marketing strategies and their ambitions on a roadmap. Tool selection and tender process. Operational implementation (according to a roadmap). Use of solutions such as Google Analytics, Tealium, Adobe, Weborama, DoubleClick, Actito, AB Tasty, Selligent, ...
Web Analytics Media Email Marketing Tag Management System Digital Transformation
AntVoice
Marketing & Account Manager
SOFTWARE PUBLISHING
April 2014 - December 2014 (8 months)
Paris, France
I was responsible for both marketing, with the main objective of generating maximum visibility and leads for the company, and account management, with the objective of implementing the solution and then retaining clients. Specifically for the marketing part, we revamped the website, implemented communication campaigns (SEM, PR, social, events), and participated in a trade show. For the account management part, it involved scoping and piloting the implementation of the solution and then responding to evolution requests (new scopes & features). Finally, I also managed a Facebook application (mainly revenue management & community management) which was an ancillary and historical activity.
Community Management Digital Communication Account Management Project Management Product Management