Maxim Armann

VM & Visual Identity Director | Creative Consulting & Global Deployment

I am a consultant director in visual merchandising and visual identity, with over 15 years of experience in high-end retail, fashion, and highly creative brand environments.

I support houses, brands, and institutions in structuring their image, creating global guidelines, deploying immersive retail concepts, and consistently staging their universe across all touchpoints (flagships, corners, window displays, digital, campaigns, etc.).

After holding strategic internal positions and running my own creative consulting agency, I now work as an independent consultant for organizations wishing to:

• Define or refine their visual platform

• Rethink their customer journey and in-store storytelling

• Implement a consistent and sustainable global art direction

• Manage international launches, window displays, or 360° image projects

Trilingual (FR–EN–SCANDI) and experienced in international projects, I work with the same rigor for heritage houses, DNVBs, cultural projects, or brands undergoing repositioning.

Key Expertise:

• Art direction & visual identity

• Global visual merchandising & retail strategy

• Creation of guidelines & brand tools

• Window displays / flagships / immersive experiences scenography

• International deployment & multi-country coordination

• Image strategy consulting & executive coaching