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Maxim ArmannMA

Maxim Armann

VM & Visual Identity Director

€950/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Maxim

VM & Visual Identity Director | Creative Consulting & Global Deployment

I am a consultant director in visual merchandising and visual identity, with over 15 years of experience in high-end retail, fashion, and highly creative brand environments.
I support houses, brands, and institutions in structuring their image, creating global guidelines, deploying immersive retail concepts, and consistently staging their universe across all touchpoints (flagships, corners, window displays, digital, campaigns, etc.).

After holding strategic internal positions and running my own creative consulting agency, I now work as an independent consultant for organizations wishing to:
• Define or refine their visual platform
• Rethink their customer journey and in-store storytelling
• Implement a consistent and sustainable global art direction
• Manage international launches, window displays, or 360° image projects

Trilingual (FR–EN–SCANDI) and experienced in international projects, I work with the same rigor for heritage houses, DNVBs, cultural projects, or brands undergoing repositioning.

Key Expertise:
• Art direction & visual identity
• Global visual merchandising & retail strategy
• Creation of guidelines & brand tools
• Window displays / flagships / immersive experiences scenography
• International deployment & multi-country coordination
• Image strategy consulting & executive coaching
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Norwegian

    Native or bilingual

  • Swedish

    Native or bilingual

  • Danish

    Native or bilingual

  • Spanish

    Fluent

  • Italian

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • Harlequin Design Ltd.
    Brand representative
    LUXURY GOODS
    January 2025 - Today (1 year and 5 months)
    Agency specializing in retail design and production. Window displays, experiential scenography, creative concepts for stands, pop-up/pop-in, semi-permanent, permanent.
  • InSite France
    Art director
    CIVIC AND SOCIAL ORGANIZATIONS
    October 2024 - Today (1 year and 8 months)
    Artistic direction and institutional communication and brand guidelines. Non-profit organization, laureate 2021 LFSE Foundation.
  • Zadig & Voltaire
    Global Visual Merchandising consultant
    June 2024 - October 2024 (4 months)
    Global VM strategy, guidelines, and development of Window display & experiential scenography projects across 500+ international sites. Interim Manager

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Categories

  • Other