Max H.

My role: transform a brand into a conversion machine through solid creative strategy, deep customer understanding, and mastered advertising execution.

1. Market & Competitive Analysis

Comprehensive study of the brand's market.

Competitor analysis: offers, branding, creatives, funnels, messaging.

Identification of strategic opportunities and differentiating angles.

2. Customer Avatar Definition

Precise construction of the ideal customer.

Study of motivations, fears, objections, purchasing behaviors.

Translation of these insights into actionable marketing angles.

3. Website & Copywriting Audit

Evaluation of consistency between the website, positioning, and target audience.

Audit of product pages, storytelling, and value proposition.

Recommendations to increase conversions.

4. Advertising Strategy Development

Creation of a complete ads strategy: TOF / MOF / BOF.

Development of powerful marketing angles based on customer psychology.

Selection of formats, platforms, scripts, and hooks.

5. Ad Creation

Production of scripts, UGC briefs, hooks, creative ideas.

Creation or supervision of advertising visuals and videos.

Constant volume of new testable creatives.

6. Launch & Testing

Implementation of a professional testing structure.

Analysis of KPIs: CTR, CPM, CPA, ROAS, AOV.

Identification of best ads (winners) and continuous optimization.

7. Scaling & Optimization

Scaling of winning campaigns.

Creation of new ads based on top performers.

Implementation of effective retargeting strategies.

8. AI Integration & Automation

Thanks to my experience in AI:

Implementation of automated workflows (Make, n8n…).

AI agents for customer research, KPI analysis, angle generation, etc.

Internal automations to save time and improve quality.