About Maxence
French
Native or bilingual
English
Fluent
German
Basic
Experience
- RĂ©utecHead of B2B AcquisitionLOGISTICS AND SUPPLY CHAINJune 2024 - April 2026 (1 year and 10 months)Lille, FranceHead of B2B Acquisition â Reutec (Circular Logistics & E-commerce)Outbound Expertise & Key Account Acquisition StrategyFull management of the 100% Outbound growth strategy to establish the reusable packaging in the French e-commerce logistics market.Key missions and achievements:Multi-channel Outbound Strategy: Design and execution of targeted prospecting campaigns (Cold Email, LinkedIn, Cold Calling) aimed at Supply Chain and CSR managers of Key Accounts and DNVBs.Identification of Growth Levers: Segmentation of the B2B market (Luxury, Fashion, Cosmetics) and definition of the Ideal Customer Profile (ICP) to maximize response rates.Sales Enablement: Creation of sales support tools (financial justifications, ROI calculators for carbon vs. disposable) to facilitate closing by Business Developers.Market Evangelization: Transformation of a "new" product with significant logistical friction into a strategic asset for profitability and compliance (AGEC Law).Sales Pipeline Management: Implementation of lead scoring processes and rigorous tracking in the CRM to ensure smooth conversion from prospect to client.Results:Opening of strategic accounts with major players in retail and e-commerce.Establishment of a sustainable qualified appointment generation machine, operating without advertising investment (SEA/Social Ads).
- Pacquet IndustrieSDROctober 2023 - Today (2 years and 10 months)Hondschoote, France
- Rocket SchoolBizdevJuly 2023 - Today (3 years and 1 month)
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Education
- Technical Sales BTSLycée du noordover2019Bts technico-commercial