About Maxence
French
Native or bilingual
English
Fluent
Experience
- A3PWeb Development - Traffic Acquisition - Data SciencePHARMACEUTICALS INDUSTRYMay 2017 - Today (9 years and 1 month)Lyon, FranceWeb Development:- Responsible for the website redesign project- Needs and target audience analysis- Ergonomic audit and Data Analysis- Establishment of specifications- Proposal of a new graphic charter- Custom website development- A/B testing and optimizationData Science:- Contact database cleaning- Linking of the company's various data sources- Predictive algorithms (finding potential clients and priority segments)- Implementation of reporting tools (tracking internal KPIs, web analytics, contact base evolution...)- Determining strategic directions for the company and its development- Data visualization (particularly related to the reporting tool)Traffic Acquisition:- SEA campaigns (Google Ads): Search, Display & Remarketing- LinkedIn Ads campaigns: feed & InMail- SEO optimization & management: audit, structure & semantics, backlinks...- Targeted emailing campaigns: contact base segmentation and sending targeted emails- Analytics (Google Analytics) & Tagging (Google Tag Manager)
- SupremLeadCo-Founder of SupremLead - B2B Agency specializing in lead generationDIGITAL AND ITOctober 2016 - October 2017 (1 year)Lyon, FranceCo-Founder of SupremLead, a company specializing in B2B lead/prospect generation.Responsible for the entire prospect generation cycle:- Analysis of client needs and the product concerned- Creation of landing pages adapted to the product and focused on lead generation- Implementation of traffic acquisition campaigns- Lead collection and client order management- Analysis of various KPIs and analytics data- Optimization of campaigns and landing pages- Reduction of acquisition costs and improvement of lead qualityVarious roles held:- Web Designer- Web Marketer- Front-End Integrator- Traffic Manager- Affiliate Manager- Community Manager- Web Analyst- Vendor ManagementTraffic acquisition through the following channels:Facebook Ads, Twitter Ads, Google AdWords, Emailing, Affiliation, Native Display2017 Revenue: ~€45,000
- FREELANCEFreelance Back/FrontEnd DeveloperDIGITAL AND ITJuly 2012 - Today (13 years and 11 months)Lyon, FranceCompleted over 20 missions as a freelancer on various issues:- Creation of showcase websites- Creation of e-commerce websites- Production of commercial brochures- Redesign of existing websites- Development of specific functionalities- Sales funnel optimizationMost website missions included:- Client needs analysis- Establishment of precise specifications- Selection of suitable design- Website development- Follow-up & MaintenanceProgramming Languages: HTML/CSS, PHP/MySQL, JavaScript/JQuery/Ajax, Node.js/Socket.ioFramework & CMS: Wordpress, Prestashop, Woocommerce, Joomla
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Education
- DUT Computer Science: Web & Software DevelopmentIUT of Belfort-Montbéliard - University of Franche-Comté2015Principaux enseignements : - Algorithmique et Programmation - Structuration de données - Architecture, Systèmes et Réseaux - Économie et Gestion des Organisations - Langues, Expression, Communication - Gestion d'entreprise & Comptabilité - Outils et Modèles du Génie Logiciel - Mathématiques Langages de Programmation Logiciel : Java, C, Python, Bash Langages de Programmation Web : HTML/CSS, PHP/MySQL, JavaScript/JQuery Framework & CMS : CodeIgniter, CakePHP, Laravel, Wordpress, Prestashop Stage de fin d'étude chez NA-CEO France : Développement d'un CRM en mode SaaS
- Master's Degree in Digital Strategy Expert ● Web Project ManagerDigital Campus Lyon2018Mastère Expert en Stratégie Digital / Passerelle Chef de Projet Web : - Stratégie digitale & marketing - Gestion & Conduite de Projets - Développement Web & Intégration - Marketing Digital & Communication - Culture Web & Social Média - Acquisition de Trafic - Big Data & Data Stratégie - Design Graphique & Webdesign - UX Design & Ergonomie Logiciels Adobe Photoshop, InDesign, Illustrator, Premiere et AfterEffect Plusieurs projets réels : - Coach Marketing CPME Camp 2017| Coacher les équipes sur leurs problématiques marketing - Banzai Noodles de Lustucru | Créer le buzz autour d'un produit - Globo De Laetizia | Augmenter les ventes d'un site e-commerce - Prix Polar SNCF | Augmenter l'intérêt autour du prix pendant une période creuse (Stratégie 360°) - DC Start | Création d'une Start-up (En cours) Certification Google Adwords & OPQUAST