Freelancer profile translated to English.
Back to original languageAbout Maxence
I help SaaS B2B startups and scale-ups turn their product into a growth engine — activation, retention, revenue.
In 7 years of product management, I helped take Kolecto from 0 to 10,000 active users, structured Voyage Privé's hotel connectivity to improve conversion and reduce booking errors, and supported Pop Factory's SaaS migration.
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What I bring concretely:
Activation & Time to Value
Product onboarding, aha moment, guided journeys, in-app triggers, I reduce the time between signup and perceived value.
Retention & Engagement
Usage pattern analysis, churn signal identification, re-engagement initiatives, core feature stickiness.
Revenue & Conversion
Freemium → paid optimization, upsell, MRR expansion, pricing A/B tests, subscription funnel.
Methods & Tools
AARRR · OKR · Product Discovery · Amplitude · Dovetail · Cycle · growth roadmap · A/B tests
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I work with a clear business vision: every deliverable must have a measurable impact. I quickly integrate into a team, challenge assumptions with data, and deliver quick wins while structuring the long term.
Available for remote or on-site missions (Paris / Marseille).
French
Native or bilingual
English
Fluent
Can work on-site
Marseille (up to 50km), Marseille (up to 50km)
Experience
- Voyage PrivéSenior Product ManagerTRAVEL AND TOURISMJuly 2025 - June 2026 (11 months)Aix-en-Provence, FranceSenior freelance Product Manager at Voyage Privé, I managed hotel connectivity between tech, business, and operations.Results:- Improved booking conversion rate by +18%- Reduced booking errors by -43%- Optimized connectivity costs (-25%)- Structured roadmap for 3 major integrations (Amadeus, TravelgateX, TO)Methods: OKR · Product Management · E-commerce · roadmap · cross-functional squad
- KolectoProduct Manager Growth - SaaS B2BSOFTWARE PUBLISHINGApril 2023 - Today (3 years and 3 months)Paris, FranceSecond PM hired at Kolecto (B2B fintech SaaS for VSEs/SMEs), I helped grow the product from 0 to 10,000 active users in 2 years.What I built:- MVP and optimized onboarding → 35% reduction in Time to Value- First lead converted to paying customer with the alpha version- Mobile application as a lever for organic acquisition and retention- Complete AARRR funnel: from signup to paid conversion- Improved early-stage activation rate by +40% thanks to Amplitude data + user feedbackStack: Amplitude · Dovetail · Cycle · Product Discovery · growth roadmap
- Pop factoryProduct Manager - SaaSSOFTWARE PUBLISHINGJanuary 2023 - March 2023 (3 months)Paris, FranceMigration to SaaS model & redesign of the customer journey
- Led the transition from on-premise software to a SaaS platform: new user journeys, new technical stack, new subscription logic
- Complete restructuring of the product funnel to meet SaaS challenges: onboarding, activation, retention, subscription
Customer Onboarding & Activation- Redesigned the onboarding experience to accelerate adoption and reduce Time To First Value
- Designed a progressive activation journey (in-app guides, email lifecycle, personalized triggers)
- Implemented activation KPIs (full setup, core feature usage) to drive adoption
User Retention & Engagement- Analyzed usage to identify retention patterns
- Launched re-engagement initiatives (notifications, integrated content, targeted UX improvements)
Subscription & Conversion- Defined the SaaS subscription journey: freemium ➝ paid, plan upgrades, email follow-ups
- Optimized the conversion funnel (UX + messaging + pricing AB tests)
- Significantly improved post-onboarding conversion rate
Reviews
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Education
- Master degree in Digital Project ManagementESSCA2019Courses : Innovation, brand marketing, product management, project management, digital marketing, strategic analysis
- Web development bootcampLe Wagon
Certifications
- PSPO - SCRUM Product OwnerScrum.org2022