Freelancer profile translated to English.
Back to original languageAbout Maxence
Shopify Developer & CRO Expert | I help you turn your visitors into buyers 📈
By combining technical Shopify expertise, UX/UI design, and a data-driven CRO approach, I intervene where the impact is most direct: your website.
🛠️ Shopify Development
- Creation, redesign, and customization of Shopify & Shopify Plus stores
- Custom theme development (Liquid, HTML, CSS, JavaScript)
- Faithful integration of Figma mockups into Shopify stores
- Development of high-converting landing pages and product pages
- Development of custom features and apps
- Migration to Shopify (WooCommerce, PrestaShop, other CMS)
🎨 UI/UX Design & Figma Mockups
- Conversion-oriented Shopify store design (not just "pretty")
- Creation of complete Figma mockups before development
- Optimization of purchase funnels and visual hierarchy
- Prototyping and design validation before integration
- UX redesign of existing stores to eliminate friction
🎯 CRO & Conversion Optimization
- Complete CRO audit: identifying friction points and revenue loss
- Structured A/B testing, data-based iterations
- Optimization of offers, copywriting, and product pages
- Increase in average order value (upsell, cross-sell, bundles)
- Checkout funnel improvement
⚡My Method
- Design → Integration → Test → Scale
- Clean code, fast deliveries, scalable solutions
- Focus on data for decision-making
👉 Let's talk about your store, I offer you a quick and free audit to identify your main conversion levers. 🚀
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Longévité ParisShopify Developer & CROMarch 2026 - Today (3 months)Shopify developer and CRO optimization
- Development of web pages faithful to the mockups
- Conversion funnel and conversion rate optimizations
- SEO configuration
- NÄAKShopify Developer & CROFebruary 2026 - Today (4 months)Complete redesign of product pages for the launch of the new Boost range in 2 markets (North America and Europe) synchronized across multiple stores (Shopify Plus).
- Figma mockups of the pages
- Integration of mockups on Shopify
- Metaobjects / metafields architecture and structure
- Continuous improvement and CRO optimizations (A/B testing)
- Chico BeveragePart-time CMO / Head of GrowthE-COMMERCEDecember 2025 - Today (6 months)Montréal, CanadaStrategic support for Chico Beverage as a part-time CMO, focusing on growth, acquisition, and retention.Key responsibilities:
- Definition and management of the paid acquisition strategy (Meta Ads)
- Implementation of a performance-oriented UGC strategy (creation, ad testing, iterations)
- Development of SEO and AI-based referencing
- Structuring and automation of email & CRM flows (welcome, nurturing, post-purchase, retention)
- E-commerce funnel optimization (conversion, LTV, retention)
🎯 Objectives:- Scalability of acquisition
- Increase in LTV
- Improvement of retention and overall profitability
Reviews
Recommendations
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Education
- Growth Marketing x AILion - Maria Schools2025Cibler et segmenter avec l’IA Maîtriser le Prompt Engineering Déployer une acquisition Inbound & Outbound Mesurer le ROI et piloter sa performance Automatiser ses process Optimiser la conversion et l'engagement Retenir ses clients grâce à l'IA Créer du contenu visuel avec l'IA
- IT EngineerHEI - Hautes Etudes d'ingénieurs2020🖥️ Informatique & systèmes Développement web full stack Algorithmique & structures de données Programmation orientée objet Bases de données & modélisation Architecture logicielle 🌐 Développement & web Développement web & applicatif Logique client / serveur APIs & intégrations Notions de performance et scalabilité 📊 Data & logique d’ingénierie Analyse de données Modélisation & résolution de problèmes complexes Méthodologie scientifique & approche analytique ⚙️ Méthodes & ingénierie Gestion de projets techniques Méthodes agiles Travail en équipe & pilotage technique