Freelancer profile translated to English.
Back to original languageAbout Maxence
Email Marketing & Klaviyo Expert Consultant | E-commerce CRM & Retention Strategy
Email marketing specialist and Klaviyo expert, I help e-commerce brands build their CRM and retention strategy.
My goal: turn your customer base into a recurring revenue driver.
Specifically, I design and deploy on Klaviyo:
→ Automated email marketing scenarios (welcome, abandoned cart, post-purchase, winback) that generate revenue without manual intervention
→ Segmented and personalized email campaigns that perform in engagement and conversion
→ A complete CRM strategy: advanced segmentation, scoring, customer lifecycle
→ SMS and WhatsApp marketing to complement email and multiply touchpoints
I primarily work with B2C brands in beauty, food supplements, and fashion, focusing on retention and maximizing customer value.
Why email marketing on Klaviyo?
It's the most profitable channel in e-commerce. When used effectively, Klaviyo can generate 30-40% of revenue through email marketing and automation – provided there's a solid strategy behind it.
If you're looking for a Klaviyo expert who can structure your email marketing from A to Z, let's talk.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- NoacomFounder - Klaviyo & E-commerce Retention AgencyDIGITAL AND ITSeptember 2025 - Today (11 months)Paris, FranceNoacom is a CRM & retention agency specializing in email marketing and a Klaviyo expert, dedicated to B2C e-commerce brands (beauty, food supplements, fashion).I manage strategy and production for our clients across the entire retention scope:→ Design and deployment of email marketing strategies on Klaviyo: automated scenarios (welcome, abandoned cart, post-purchase, winback) and segmented campaigns→ Complete CRM architecture: advanced segmentation, customer scoring, lifecycle optimization→ SMS and WhatsApp marketing to complement email marketing to densify touchpoints→ Performance management: Klaviyo KPI analysis, A/B testing, continuous improvement of conversion and retention ratesOur conviction: well-executed email marketing on Klaviyo is the most profitable channel in e-commerce, capable of generating a significant portion of revenue on a recurring basis.As founder, I combine technical Klaviyo expertise and strategic CRM vision to make retention a true growth engine for our clients.
- LeanSearchE-commerce Project ManagerDIGITAL AND ITMarch 2023 - August 2023 (5 months)Lyon, FranceE-commerce project manager for a portfolio of 23 clients.My role: manage their 360 marketing strategy and interconnect their tool stacks to their central hub: Klaviyo.My skills developed during this experience:- CRM, Retention & Loyalty Strategy- Email, SMS & WhatsApp Marketing Copywriting- Email Design on Figma
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Education
- Bachelor's Degree in Digital Marketing & E-commerceIAE Business Schools2023Formation complète en stratégie digitale, référencement, publicité en ligne et gestion de projets e-commerce. Approche orientée performance, data et croissance des marques. Obtenu avec mention Assez Bien.