Freelancer profile translated to English.

Description

Graduated with a Master's in Digital Strategy and holder of several certifications.

Versatile profile specialized in natural referencing, I can assist you with your SEO strategy or other levers (SEA, social media, mailing automation, inbound marketing).

My certifications:

Google Digital Workshop

Google Analytics GA4

Inbound Marketing

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Rennes (up to 50km)

SOCOPI
B2B E-commerce & Webmarketing Manager
E-COMMERCE
September 2023 - Today (2 years and 10 months)
Rennes, France
Webmarketing management of a B2B e-commerce site with a large volume of products

• Management of the webmarketing for a B2B e-commerce site offering over 6,000 product references.
• Continuous analysis and optimization of the customer journey, catalog, and digital tools using a data-driven approach.
• Implementation of custom dimensions, events, and custom reports in GA4 for better website performance tracking.
• Utilization of sales data to identify areas for improvement, underperforming products, and growth levers.
• Integration of margin, cost, and profitability considerations into marketing and e-commerce recommendations.
• Design and deployment of technical and marketing materials for sales teams and representatives.
• Coordination of sales support tools, product catalogs, and commercial support.
• Supervision of the creation of high-volume print materials: advertisements, 120-page catalogs, and approximately 20,000 impressions per month.
• Creation and adaptation of visual identities for packaging, consistent with brand marketing positioning.

This experience has allowed me to develop a deep understanding of how a high-volume B2B e-commerce site operates: managing a complex catalog, analyzing performance, operational constraints, margins, costs, and the profitability of marketing actions.
SEO Optimization Marketing Google Analytics 4 (GA4)
MY DECOUPE METAL
Webmarketing Officer
RAW MATERIALS INDUSTRY
September 2020 - September 2022 (2 years)
Guer, France
Launch and development of MyDécoupeMétal, an e-commerce platform for custom metal cutting

• Project management of the e-commerce platform, from defining needs to launching the site.
• Scoping and monitoring the creation of a custom cutting configurator, in collaboration with an external provider.
• Administration and optimization of the online store: catalog, content, customer journey, and user experience.
• Definition and implementation of the SEO strategy to improve the site's visibility on Google.
• Creation of web content: product pages, articles, videos, and SEO-optimized content.
• Management of acquisition campaigns on Google Ads and Meta Ads.
• Management of the brand's social media: Facebook, LinkedIn, and Instagram.
• Organization and communication around local events, notably the Plela'Run in plélan-le-grand.
• Data analysis and strategic decision-making accordingly
Google Ads E-commerce SEO SEO Optimization Data Analysis