Maxellande Macarez

Because good communication cannot be improvised...

Here's what Maison Mémento can build with you:

→ Communication strategy & social media management

→ Creation of graphic materials & content

→ Brand marketing & strategic watch

→ Event organization & coordination

Project conception and launch: Market research, positioning definition, concept selection, venue search, business plan and development strategy. Brand identity definition: Creation of the visual universe, graphic charter, storytelling and values of the venue. Commercial and marketing strategy: Development of offers (BtoB / BtoC), client targeting, creation of commercial materials and establishment of partnerships. Administrative and financial management: Global budget monitoring and financing search. Watch and innovation: Monitoring trends in the event sector, competitor benchmarking. Venue fitting and visual design: Participation in meetings with architects and designers for the 3D creation of the venue, fitting of event spaces.

Active participation in the hotel's opening and inauguration: Involvement in the operational launch and coordination of the opening event (organization, logistics, on-site presence). Global marketing & communication strategy: Development and management of internal and external communication strategy for all points of sale (hotel, restaurants, spa). Creation of graphic materials & content: Production of all visual materials (sales brochures, menus, in-room brochures, web and print visuals) and writing of content for social media, BtoB and BtoC newsletters. Digital communication & social media: Complete management of digital channels (community management, editorial line, content creation, reporting), animation of online presence. Event organization: Creation, planning and monitoring of event projects (budget, decoration, logistics, communication), with on-site presence. Commercial development & media partnerships: Signing and management of strategic partnerships with national media (TF1, RFM, Chérie FM, Nostalgie, Contact FM...). Implementation of acquisition strategies: Targeted actions for prospecting and customer loyalty through commercial offers, field actions and direct marketing. Team organization: Coordination and management of operational teams, schedule management and supervision of on-site actions. Press relations & influence: Management of press agencies (France & Belgium), organization of press invitations, proofreading and validation of articles, monitoring of media coverage. Digital channel management: creation of editorial line, performance monitoring, setup and management of databases for targeted newsletter distribution.