Freelancer profile translated to English.
Back to original languageAbout Maxime
Hello and welcome to my profile!
I have been an expert in digital acquisition for 8 years, I am bilingual in English, and hold a Master's degree in Digital Marketing (PGE – IESEG).
After several years in agencies, I now support companies and freelancers in implementing high-performance, sustainable, and profitable PPC strategies.
🔵 1. SEA — Search Engine & Marketplace Advertising
Google Ads · Microsoft Ads · Amazon Ads
- Creation & optimization of Search / Shopping / Performance Max campaigns
- ROI & growth-oriented acquisition strategies
- Advanced analysis, A/B testing, continuous optimization
- Conversion tracking & clear, actionable reporting
🟣 2. SMA — Social Media Advertising
Meta Ads (Facebook & Instagram) · Pinterest Ads
- Acquisition & retargeting
- Audience strategy and campaign structuring
- Conversion funnel optimization
- Enhancing your visuals & ad messages
đźź 3. PPC Training & Consulting
Ads Training · Account Analysis
- Tailored sessions (beginner to advanced)
- Full audit + operational recommendations
- Technical upgrade: tracking, structure, optimization
Ideal for becoming autonomous or internalizing your acquisition!
🎯 4. Strategic Marketing Consultant
I can also assist you with the overall vision of your acquisition:
- Definition of your PPC strategy,
- Structuring of your advertising ecosystem,
- Actionable tactical recommendations,
- Clear and performance-oriented action plan.
đź“© Available for one-off or long-term missions.
Quick response and professional support guaranteed.
đź”— LinkedIn: linkedin.com/in/maxime-chevalier98/
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Indonesian
Basic
Remote only
Primarily works remotely
Experience
- InarixMarketing ManagerTECHMay 2023 - October 2025 (2 years and 5 months)Paris, FranceRecruited to create and structure the Marketing department from scratch within a highly complex and technical environment: agricultural high-tech, AI, and computer vision.I joined a company with strong technological expertise but no existing marketing vision or foundations, and led the full construction of the marketing strategy and operations:- Market analysis, target definition, positioning, and long-term marketing strategy- Creation of all foundational marketing assets: website, videos, advertising materials, brand content, and sales support tools- Budget management, ROI-driven decision-making, and department profitability- Recruitment and management of external resources (freelancers, interns, service providers)Beyond pure marketing, the role evolved into a cross-functional and strategic position, interacting with operations and logistics:- Contribution to packaging design, sourcing, and supplier coordination- Management of technical equipment procurement for client deployment and distributionI was also responsible for brand visibility and industry presence:- Press relations and public relations with specialized agricultural and tech media- Organization and execution of professional trade shows, from stand design to on-site execution, client relations, and partnership developmentOn the content and activation side:- Field visits to capture customer testimonials, video production and editing- Content distribution strategy (videos, newsletters, campaigns)- Implementation of marketing automation workflows and structured lead nurturingThis role required autonomy, strategic vision, operational execution, and the ability to translate complex technology into clear, valuable messaging for the market.
- Superbolt (SGS Agency)Growth Marketing ManagerDIGITAL AND ITOctober 2022 - April 2023 (7 months)Paris, FranceGrowth Marketing Manager assigned to the largest account of the agency (>$1M+ YoY advertising budget):- Managing intercontinental team of designers & copywriters on a daily basis- Managing lead for all creative assets- Weekly and quarterly deck reporting- Weekly strategy expansion and/or consolidation- Main point of contact for creative-related or operational requests or issues- Search engine strategy lead- Cross-channel budget, bidding strategy, funnel & creative optimization- Building and managing multi-channel marketing strategies to drive incremental results that directly impact the top line of clients’ businesses. UX halo effect construction to replenish the client’s acquisition funnel through A/B testing and creative iterations for specific audience segments- Strategy elaboration & operational implementation on Meta, Adroll, Pinterest, Google Ads (Search, Display, Youtube, Pmax), Klaviyo and Liveintent- Influencer marketing content management (UGC)Designated Google Expert of the Paris agency:- Google lead for multiple large scale audits- Responsible for the upkeep of the Google Premier Partner status of the agency- Training newly recruited managers and associates to Search Engine Advertising- Audited and reworked our own agency’s account- Special cross-team projects r.e Google AdsTangible results - Diamond Industry Highlights:- Pinterest channel uplift for main client (ROAS x10)- Blended ROAS improved by 0.2- Heavy CTR uplift (x2+) on search engines after reworking the account- Shifted audiences to a higher AOV trendTangible results - Credit Card Industry Highlights:- Very successful brand launch in a competitive US market, which had an actual CPL 3x lower than the client-targeted CPL and 5x lower than our upper-management CPL predictions- Engaging creatives and messaging, CTR was sitting on top of it's market on Meta Ads,
- L-Agence-Communication.frDigital Project ManagerCONSULTING AND AUDITSOctober 2019 - August 2020 (10 months)Lille, FranceFaucon Marketing, which then became L-agence-communication.fr, welcomed me for a year as a digital project manager in the context of an apprenticeship contract to finalize my bachelor studies.🔶 An End-to-end Digital Strategy Consultant for VSE/SME :- Full end-to-end project management from lead generation up to delivery, performing complete services to customers, including costing, negotiating contracts, and projects execution.- Consulting in digital marketing: full communication plan development📜The problematic bachelor’s memoire thesis was the following : “How to effectively develop a communication plan for a VSE/SME?” (Which I invite you to read below if you know French!)🔶 A Business Developer :- Daily call for tenders answering and negotiating across multiple platforms- Tradeshow attendance- Weekly phone prospect researching session- Online commercial targeted solicitation📢 Prospection results : 15 companies were welcomed within the agency's portfolio resulting from my initiatives💲 Benefits results : Contributed to more than ¼ of the company’s net profit that year🔶 Internal & External Management :- Regular project & strategy briefing to the internal team- Played my part in the re-branding of the company (Design, concept, naming, implemented new types of services and supporting the re-launch of the brand)- Supervision over internal or external interns, graphists, web developers and chief redactor- Managing and publishing online tendering / Collaborators negotiation and selection🔶 My area of expertise : Google Adwords- In charge of over a dozen company accounts, including ours- Hosted coachings and knowledge transfer concerning Google Adwords💲 Triple-digit ROI obtained for each clientThis apprenticeship was greatly rewarding, giving me the opportunity to experience every aspect of a project manager within a digital marketing agency.
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Education
- Master Grande Ecole Program, Major in Digital MarketingIESEG School of ManagementOpen Ă©lectives : Global Digital Strategies / Managing Innovation in the Digital Era
- Bachelor (Dual Degree): Commerce, Management, and AdministrationEGC Lille (CCI)
Certifications
- Harvard Business Mentor: Strategy Planning & ExecutionHarvard Business Mentor2020
- Cambridge Level C1Cambridge University2017