Freelancer profile translated to English.
Back to original languageAbout Max
With a dual background (DEUG in Philosophy and Master's degree in E-commerce and Project Management), I am a Traffic Manager. My areas of expertise are SEO and inbound marketing.
Arriving in the digital world later in life, I took advantage of apprenticeship training to develop a keen interest in web techniques, particularly SEO, SEA, inbound marketing, and SMO.
I gained experience in companies that encourage initiative, such as Companeo (European leader in lead generation), to discover and specialize in a field where I thrive.
I was a Traffic Manager at Testamento, a startup in the Legaltech sector, which has won several awards (Best Fintech Startup, ID16 Grand Prix for Innovation). I contributed my expertise in SEO and content marketing, enabling its network of sites: blog.testamento.fr, infopacs.fr, testamentolographe.com, to rank high in Google search results and convert visitors into customers.
After more than 2 years at Testamento, I decided to change companies to experience a different environment: that of web agencies by joining Webpopulation.
Within the Marketing department, I discovered the web agency world and diversified my skills and responsibilities. However, I wished to return to my first love: SEO, and joined Aditiks as an SEO Project Manager.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- WEBPOPULATIONWebmarketing Specialist (SEO, SEA, SMO)DIGITAL AND ITJanuary 2017 - August 2018 (1 year and 7 months)Paris, FranceWeb marketer within the digital agency Webpopulation, which has integrated the entire digital value chain for over 15 years:Creator of e-commerce software (WSHOP®), Acquisition & Traffic Marketing (WBIZ®), and Customer Knowledge (WDATA®).Within the Marketing department, I discovered the web agency environment and diversified my skills and responsibilities:• SEO: on-page optimization, header structure, tagging, web writing, media optimization, technical optimization recommendations, etc.;• Launching e-commerce sites;• Understanding client needs and objectives;• Managing media budgets in cooperation with the client, where I provide recommendations and advice;• Creating tracking sheets and reporting sheets to measure the performance of various sites (KPIs, etc.);• Managing Adwords and Facebook advertising campaigns and monitoring performance (Google Expert);• Inserting click leads and sending newsletters;• Implementing external linking on Hesperide.com, proposing linking strategies for other sites.I am particularly responsible for the Hespéride, Talika, Granado, and PaulandJoe accounts, as well as those with (>€3M in online revenue projected for 2018).
- Search ArtisanPresident & ManagerDIGITAL AND ITSeptember 2019 - January 2025 (5 years and 3 months)Positioning in the first Google results for thousands of keywords for dozens of companies including Afflelou, Ma Lentille, Mailreach, Noun Partners, Sparkline, EMR Menuiserie...
- AditiksSEO/SEA ConsultantDIGITAL AND ITDecember 2018 - June 2019 (6 months)Levallois-Perret, FranceThis experience allowed me to understand the role of a contracted consultant who is integrated into a company as an external resource to provide expertise and valuable advice. I worked for BNP Paribas and Groupe Seloger.This step seemed like a good compromise between an agency consultant and a freelance consultant.
Recommendations
Be the first to recommend Max
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 1, Web Project ManagementSup Career (Inseec Group)2014L'objectif de ce programme est d'intégrer les bonnes pratiques du web, de réussir à comprendre les évolutions et tendances, ce qui représente un enjeu primordial pour les entreprises, le consommateur étant souvent à l'initiative des évolutions.
- Master 2, E-commerce (degree obtained with good mention)Sup de Web (Mediaschool Group)2015L’objectif principal du diplôme M1/M2 E-Commerce est de former de futurs managers en digital marketing & E-commerce. À l’issue des 2 ans de formation, les étudiants auront acquis les compétences nécessaires pour piloter un projet d’e-marketing dans son ensemble. L’association des technologies et des stratégies marketing digital fait la différence, car elle permet de développer une vision créative des solutions e-business. Débouchés : Chef de produit web; Consultant ou chef de projet Internet/ Intranet/ Extranet; Responsable E-Business, Responsable e-marketing; Trafic Manager; Expert référencement (SEM); Responsable affiliation; Web Analyst; Expert Optimisation Social Media, …
Certifications
- Google AdWords certification - Search advertisingGoogle2017
- Google AdWords certification - Shopping advertisingGoogle2017