About Max
German
Native or bilingual
English
Fluent
Experience
- FreelanceFreelance Software Engineer & Page Speed ConsultantDIGITAL AND ITMarch 2018 - Today (8 years and 4 months)In several freelance projects, I have made complex systems measurably faster, more stable, and more profitable – without a complete redevelopment.🔧 Performance & Scaling:Through targeted tuning of PHP, MySQL, and React.js, I have reduced loading and runtime by up to 90%. Server costs were reduced by up to 60% through restructuring and optimization. For modern log analysis, I introduced the ELK stack and established asynchronous processing with RabbitMQ to cleanly handle API loads.⚡ Dev Experience & Quality:I built GitLab CI/CD pipelines for PHP repositories, integrated TypeScript into existing React applications, and ensured sustainable quality through unit & integration tests, static code analysis, and clear deployment processes.🔍 Search & SEO with Impact:For programmatic SEO, I developed an aspect-oriented Elasticsearch search (response time <500 ms) and implemented automated generation of search result pages and internal linking – with significantly better visibility in Google.🤝 Lead Generation & CRM Integration:I integrated CRM systems like Salesforce, HubSpot, and Pipedrive into a lead generation product, automated data flow, and thus massively simplified lead management.🚀 Innovation & Edge Technology:I accelerated content delivery with Cloudflare Workers & CDN. Additionally, I used ChatGPT for automatic product classification to structure content more intelligently.
- FaceliftLead DeveloperSOFTWARE PUBLISHINGJanuary 2019 - December 2024 (5 years and 11 months)Hamburg, GermanyIn my role as Lead Developer in a 30-person development team, I noticeably improved software quality, speed, and scalability – without a complete redevelopment.🔧 Performance & Efficiency: I reduced CI runtimes from 15 to 8 minutes, massively increasing productivity in the development team. At the same time, I lowered infrastructure costs by over 30% through lean adjustments to database requirements – without sacrificing features.⚡ Code Quality & Maintainability: To ensure code quality, I integrated static PHP code analysis into the CI process. Internal Composer packages were made sustainably usable through clear technical guidelines and a clean release process.🚀 Technical Modernization: I coordinated the re-implementation of a central legacy application – with a focus on lean, maintainable architecture and close collaboration with PO, QA, and Frontend. The result: more stable, faster, future-proof.🤝 Team Building & Coaching: I was actively involved in the recruitment and successful onboarding of over a dozen Senior Engineers, Staff Engineers, and Product Owners – thereby building a strong team for sustainable product development.
- allbranded GmbHChief Technology OfficerE-COMMERCEOctober 2016 - December 2018 (2 years and 2 months)Hamburg, GermanyAs a technical team lead, I managed a three-person development team, supervised an apprentice and a working student, and actively supported their professional development. I established Kanban-based workflows, improved collaboration with stakeholders, and ensured goal-oriented implementation of requirements.🧠 Team Leadership & Processes:Through clear prioritization, continuous feedback, and close coordination with product management, we were able to deliver faster – without compromising quality.🛒 International OXID Shop:I was responsible for the successful implementation of an OXID e-shop, adapted for three languages and six European markets. I solved complex requirements for multilingualism, pricing logic, and legal frameworks.🔍 Performance & Search:To achieve loading times under 500 ms, I specifically optimized backend logic, PHP, and database queries. Additionally, I implemented a full-text search with lemmatization based on SphinxSearch and MariaDB – for fast, language-sensitive search results.📦 ERP & Data Protection:I took over the technical coordination of an Odoo service provider, coordinated interfaces between the shop and ERP, and ensured that all solutions were implemented in a GDPR-compliant and audit-proof manner.
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Education
- Specialist for Agile Leadership (IHK)IHK-Projektgesellschaft mbH Ostbrandenburg2024
- Trainer IHK (AEVO)IHK Hamburg2018