Freelancer profile translated to English.
Back to original languageAbout Mauricio
I help growing businesses develop and professionalize their brand through solid and coherent branding and visual identity processes.
I work with companies, SMEs, and personal brands that need to build, redefine, or evolve their identity to position themselves with clarity and credibility in their market.
With over 18 years of experience, I develop complete brand systems, rebrandings, and communication materials aligned with business objectives.
Usual Services:
• Branding and rebranding
• Brand identity development
• Logo design
• Brand manuals and systems
• Packaging and corporate materials
• Multichannel graphic adaptations
My approach combines strategic vision, visual judgment, and orderly execution to deliver ready-to-implement solutions.
If you are looking to build a strong and professional brand, I would be delighted to chat.
Spanish
Native or bilingual
English
Conversational
Portuguese
Fluent
Can work on-site
Málaga (up to 50km)
Experience
- Rojo Brand StudioSenior Graphic Designer, Strategic Branding & Project CoordinatorDecember 2025 - Today (8 months)Málaga, SpainI lead and develop strategic branding, visual identity, and communication projects for brands, professionals, and companies looking to organize, professionalize, or evolve their brand according to their business objectives.From ROJO, I support complete brand processes, integrating strategy, design, and content, with a focus on clarity, coherence, and long-term value creation.Usual Areas of Work:- Branding and rebranding- Visual identity and brand systems- Art Direction- Graphic, editorial, and packaging design- Digital design for social media- Brand consulting and advisoryI work with both direct clients and in collaboration with agencies and studios, flexibly integrating into different teams and processes.> Remote · Project-based
- FreelanceSenior Graphic DesignerMarch 2008 - Today (18 years and 5 months)Málaga, SpainI work as a senior graphic designer, specializing in strategic branding, visual identity, and communication, collaborating with companies, agencies, studios, and professionals from different countries and sectors.Throughout my career, I have developed visual identities, brand systems, art direction, and communication materials, both for digital and editorial environments, supporting projects from strategic definition to visual implementation.My approach combines strategic thinking, visual judgment, and process organization, allowing me to easily integrate with existing teams and contribute value transversally in communication and brand projects.I integrate artificial intelligence tools applied to design and communication to optimize processes, improve efficiency, and elevate the quality of results, always maintaining a human and goal-oriented perspective.> Modality: freelance · Collaboration with agencies · Remote projects
- Grupo JAPSenior Graphic DesignerApril 2022 - December 2024 (2 years and 8 months)Porto, PortugalI led and developed branding and visual communication strategies in retail environments, ensuring brand consistency and impact across digital and offline channels.I worked on visual identity and communication projects from the strategic phase to implementation, collaborating transversally with marketing, communication teams, and external suppliers.Main Responsibilities:- Development and evolution of branding and visual identities, from research and concept to final application.- Design and execution of advertising campaigns for social media, OOH, and retail.- Creation and supervision of graphic materials for internal and external communication.- Coordination with suppliers and production management of visual pieces.- Collaboration with creative and marketing teams to ensure visual consistency and strategic alignment.
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Education
- Graphic DesignerUniversidad Nacional del Nordeste2005Diseñador Gráfico
- Artificial Intelligence (AI): Tools for Design and CreatorsCEI: Center for Innovation Studies2025Formación en Inteligencia Artificial aplicada al diseño y la creatividad, orientada a integrar la IA en todo el flujo creativo: ideación, conceptualización, prototipado y entrega. Trabajo con prompting creativo, generación y edición de imagen y video, motion, voz y música generativa, prototipado 3D y automatización de procesos.