Freelancer profile translated to English.

Description

Experienced professional in strategy and marketing, with over 13 years of experience in roles related to the growth of large companies and startups, as an employee, consultant, and entrepreneur. Experience in all phases of business development, from launch to acquisition integration and definition of management processes.

Passionate about technology, innovation, and entrepreneurship, with a particular focus on data-driven B2B companies. Throughout my career, I have developed a strong ability to lead cross-functional and multicultural teams, having managed projects in France and several Latin American countries. I speak four languages: English, French, Portuguese, and Spanish and hold an HEC Paris MBA with a specialization in innovation and entrepreneurship. In recent years, I have supported several companies and new divisions in growth-related projects such as:

- Launch Strategy: industry analysis, target market identification, market validation, MVP, business model definition, strategic planning, and marketing plan.

- Growth Strategy: development of inbound and outbound growth levers: content marketing, SEO/SEM, social media, paid advertising (SEA, Facebook and LinkedIn ads), business development, events, partnerships, product optimization, and funnels.

- Marketing Process Management: implementation of an agile marketing process based on sprints. Definition of KPIs and performance analysis tools, organization and automation of processes, project and team management.

- Product Marketing: interviews, persona creation, segmentation, value proposition definition, web design, pitch presentations, content marketing, coordination of marketing/sales campaigns.

Languages

English
Native or bilingual
Portuguese
Native or bilingual
French
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Paris 1er Arrondissement (up to 100km)

metriq.io
Head of Marketing & Data Consultant
TECH
May 2017 - Today (9 years and 1 month)
- Consulting on process design, automation, and analytics for clients across various industries.
- Responsible for marketing and business development, with an active role in defining company strategy.
- Responsible for implementing marketing and sales processes (including defining KPIs, CRM tools, and reporting).
- Responsible for partnership development and prospect identification and development.
- Responsible for product marketing, content, and outbound and inbound marketing strategies.
Content Marketing Facebook Marketing LinkedIn Marketing SEO Communication Strategy Web Marketing Strategy Sales Strategy
mauriciocgarcia.com
Consultant and Manager in Marketing and Growth Strategy
CONSULTING AND AUDITS
January 2015 - Today (11 years and 5 months)
Paris, France
Over the past few years, I have worked with over 15 startups in the early and growth stages as a co-founder, consultant, mentor, and interim marketing and growth director. Project examples:

- Structuring the marketing process for a B2B fashion marketplace: implementing AARRR metrics and reports for investors and founders. Creating an agile sprint system to quickly identify growth levers and test actions to increase sign-ups (+38%) and retention (MRR: +20%, January - March 2017).
- Analyzing the positioning of a service marketplace, identifying the target market, and creating personas used in launch campaigns. Managing a team of six in defining the launch strategy, implementing acquisition strategies (content and paid acquisition: traffic growth of +400%, social network base growth of 900%, acquisition cost of -50%).
- Co-founder of a fashion platform dedicated to young designers: developing sales channels (partnerships, pop-up stores, online), increasing sales by +157% between the 1st and 2nd collections, with a repurchase rate of 30%. Implementing the content strategy, increasing engagement by 260% in 3 months. Designing features and writing specifications for the development and optimization of an online store with over 300 products.
- Consulting for 5 B2B startups in the SNCF acceleration program managed by Tektos regarding the definition of their launch strategies and business model.
- Local expert in the French and Brazilian markets for Oban International, projects including SEO review for the Brazilian market of a major antivirus provider, and content plan for the French market of a major online furniture retailer.
Growth hacking Business plan Marketing Facebook Marketing Google Analytics Google AdWords Content Marketing
Genii
Growth Hacker
SOCIAL NETWORKS
May 2016 - November 2016 (6 months)
Paris, France
Advisor/Growth Manager @ Genii.fr, responsible for strategy review and growth management (+400% pre-launch traffic, +900% social network base growth, -50% customer acquisition - June / September).
Growth hacking Marketing Content Marketing SEO Facebook Marketing Web Marketing Strategy Business Strategy