Freelancer profile translated to English.

Description

Full-Funnel Marketing Consultant with over 20 years of experience in international digital and communications agencies.

I work hands-on, have led teams, and am familiar with both the strategic big picture and operational execution.

I combine what is often kept separate: strategy, conception, technology, and implementation.

My projects span B2B and B2C, from medium-sized companies to global brands. In terms of content, I work in the areas of brand management, campaigns, customer experience, and CRM.

I bring international project experience, work in a structured manner, and deliver clear recommendations, even in complex initial situations.

My services

International and national brand and product launches
Campaign development and content strategy for B2B & B2C
CX strategy and customer journey optimization
Brand positioning
CRM strategy for B2B & B2C
Go-to-market strategy
Workshops
New business and pitch presentations
Interim roles
Trend & market research

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Frankfurt am Main (up to 50km)

Maurice Racz
Marketing Consultant / Director Strategy
July 2025 - Today (11 months)
Frankfurt am Main, Germany
As an independent marketing consultant and full-funnel strategist, I support ambitious companies and agencies in solving concrete challenges to achieve measurable growth.

I work hands-on, collaboratively, and have international experience.
International and national brand and product launches
Campaign development and content strategy for B2B & B2C
Brand positioning
CRM strategy for B2B & B2C
UX strategy and customer journey optimization
Go-to-market strategy
Workshops
New business and pitch presentations
Interim roles
Trend & market research
https://www.maurice-racz.de
Marketing Strategy Cross-functional Team Leadership Go-to-Market (GTM) Strategy Customer Experience Interim Management
MRM Germany GmbH
Head of Strategy
October 2021 - June 2024 (2 years and 8 months)
Frankfurt, HE, Germany
Member of the management board of MRM Germany
Head of the strategy department with thematic focuses: brand management & campaigns, content, customer experience, social media, CRM, and analytics.
Strategy lead on national & international accounts
Strategic lead for existing clients & new business.
Management Board People Management Marketing Strategy Digital Marketing Marketing and Communications Planning
Merkle DACH
Senior Principal Consultant
DIGITAL AND IT
April 2021 - September 2021 (5 months)
Strategic conception and lead consultant in the design and implementation of initial CRM programs (B2B & B2C)
New business & pitch presentation
Digital Transformation New Business Development Cross-functional Team Leadership Content marketing CRM